March 2008
It
seems we are already ploughing into 2008 and the memory of winter is
just that – a memory!
So we can now put on our happy faces and march into spring with a new
attitude. I have found, while compiling this issue, some extremely inspirational
titbits that should give each and every tech a new idea or concept for
their business. Take note of Tony Cuccio – get a cuppa, sit down
and digest the advice he offers on doubling your income without doubling
your elbow grease! He speaks many words of wisdom.
I was truly arrested by this month’s cover story profile. David
Fowler – what a tech! I can’t
imagine a reader out there that won’t think he is truly talented
and skilled. He too possesses
and shares some wonderful anecdotal hints and tips that are bound to
resonate around the nail world – don’t miss David –
he’s a nail force to be reckoned with!
Quote
of the month
"I
always tell techs that they win by simply participating, and although
it’s nice to stand there with a trophy in your hand, not everybody
will hold that trophy. Winning nails are nails with soul and if the
nail echnician can get past the nerves associated with competing and
lay down a set of nails that they put their soul into, those will be
the winning nails. "
David Fowler, Scratch March
cover tech
You may feel ready to revamp your service menu, if so, why not give
your pedicure arena ‘a brush and a tidy’? Gemma Ward has
explored the world of pedicure treats and found a phenomenal selection
of delicious treatments that turn this footcare regime into a royal
pamper with endless possibilities. Truly, there are some amazing pedicure
systems and services across the globe to inspire you as well as excite
your clientele. You read it here first – Gemma has footcare facets
and factors all sewn up!
If you love fashion then you’ll really enjoy the Look Book entrée
that Scratch is serving up this month. CND claims it not only grooms
the nails on catwalks, but is also at the forefront of the nail design
too. Well see for yourself on pages 82-83. The design delivery is spectacular.
I hope you have been enjoying the Scratch Stomp Awards series that is
now in its third month. The reason I bring this up, is that I would
like the December 2008 accolade to be the Reader’s Choice Award.
So get your thinking cap on – what do you feel best deserves recognition
in this industry? Is it a person, a product, a system, an instrument,
tool, kit or concept? You decide and email me. You have months to do
this, so don’t feel obliged to zap it over just yet – mull
it over and then send me your vote. Just email me with the person or
product name and I will keep a tally of all votes. Thank you for your
time on this!
There is an absolute wealth of material and ideas in this month’s
Scratch – so get comfy and read on…
