THE LATEST NEWS & FEATURES

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Want to create eye-catching nail designs? Check out Nailchemy’s Eternals collection

By Chloe Randall | 4 December 2021

Nailchemy has launched its Eternals collection, comprising six gel polish shades. Featuring colour changing flakes and reflective glitter, each colour can be used on its own or on top of a base colour. Each shade is available in a 15ml bottle. The colours available are: Eternity- deep red glitter Timeless-…

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Maya Jama to launch London pop-up beauty salon for one day only

By Rebecca Hitchon | 4 December 2021

TV personality, Maya Jama, is set to launch a pop-up London beauty salon for one day only on on 8 December. The space, named Jama & Drys and located on Mortimer Street, will offer complimentary festive treatments to visitors ahead of party season, with the presenter on hand to offer…

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Nailscopes: December 2021

By Callie Iley | 4 December 2021

Immerse in the characteristics of each sign of the zodiac, as Scratch explores colour picks & designs to suit your star style… Sagittarius NOVEMBER 22 – DECEMBER 21 Happy birthday, Sagittarians! Focus on new beginnings areas for development in the build-up to your birthday. Take some time out this month to focus…

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Glitterbels launches hema-free gel polish range for nail pros

By Scratch Staff | 3 December 2021

Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour and glitter acrylic powders, gel polish, monomers, essentials, prep products and more. The hema-free gel polish range was introduced at…

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Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches

By Chloe Randall | 3 December 2021

According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines. American rapper, Machine Gun Kelly, launched his nail polish brand, UN/DN LAQR on 2 December 2021 and overnight, searches for…

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Machine Gun Kelly launches ‘gender-neutral’ nail polish line

By Rebecca Hitchon | 3 December 2021

American singer-rapper Machine Gun Kelly has launched a ‘gender-neutral’ nail polish line inspired by self-expression and creativity for all, whatever their age or however they identify. Named UN/DN LAQR – a simplified version of the words ‘undone’ and ‘lacquer’, the collection of shades is based not on seasonal or nail…

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Major beauty brands sign up to circular economy initiative

By Rebecca Hitchon | 2 December 2021

Beauty brands including Elemis, Unilever and NAF! Salon have signed up to a circular economy initiative, launched by Jo Chidley, co-founder of natural and sustainable personal care brand Beauty Kitchen. The circular economy model, named Re, will aim to prevent more than 100 million bottles from going to landfill in…

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#ShowScratch Creative Challenge: Santa’s Workshop

By Callie Iley | 2 December 2021

Check out the entries to the 1 December nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by Santa’s Workshop! Each design was submitted via Facebook or Instagram using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launched on Wednesday’s.

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Nail Camp 2024

Keen to elevate your nail artistry? Nail Camp 2024 to be hosted in Washington, USA

By Scratch Staff | 22 April 2024

Nail professionals are invited to elevate their craft and expand their network at Nail Camp 2024, running 7-10 October. The Black Diamond Camp in Auburn, Washington, USA, will host the four-day experience, which is organised by nail educator, Jessica Briarmoon. Nail Camp offers a comprehensive approach to professional development and…

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9 tips for tending to runners’ feet

By Scratch Staff | 21 April 2024

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a lot of foot problems,” explains Salon System expert, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most common. A…

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50 cool chrome nail design ideas to master the trend

By Scratch Staff | 20 April 2024

Chrome styling has dominated the nail scene for a while now and isn’t going anywhere. In the Pinterest Predicts report 2024, the image sharing platform forecasted that bold ‘melty metallics’ will dominate in the nail and beauty world this year. Check out our pick of design inspiration to stay on-trend…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 19 April 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Points to consider before choosing a nail educator or training provider

By Guest Writer | 19 April 2024

Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…

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How to elevate & promote pedicure services

By Guest Writer | 19 April 2024

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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