THE LATEST NEWS & FEATURES
The Great Scratch Shoot Out: Entry checklist
Here’s our quick entry checklist… ✔️Has your image has been enhanced in post-production? A little tweak here and there can lift an image. ✔️Have you checked the crop and resolution of your entry? To meet the competition’s criteria, it must be rectangular and in high resolution. ✔️Have you looked through…
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What Instagram’s updates & changes mean for your business
Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for creators last year and now Instagram is focusing more on video, so it looks like these changes will trend for…
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Champion nail artists Steffi & David Fowler relaunch website & add an exciting feature – SNI Nailflix
Signature Nail International SNI presents ‘SNI Nailflix’ – https://www.signature-nail.com/en/education/nailflix/ . This new and exciting digital platform is brought to the global nail industry by Steffi and David Fowler who 15 years ago made the decision to open the first product-neutral education academy, Signature Nail International. Steffi and David had at that…
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Astrology Nails
We’ve been loving reading all about our star signs and are obsessed with checking our daily horoscope! Check out our round up of astrological nail designs below…
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Why white nails are trending on TikTok
Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean…
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8 best products you need for beautiful feet this summer
Hands up if your feet are looking a tad neglected? Are the perils of dry skin, calluses, dullness and tired, achy feet bringing you a feeling of meh and a want to hide them away? Well, you can’t – summer is officially here for the taking and Scratch has rounded…
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The 6 celebrity nail looks we love this week
Scratch scrolls through Instagram to uncover the latest celebrity nail art looks you need to know about… Lana Condor showcased a beautiful natural look in the shade Havana Cream by DND gel, courtesy of celebrity manicurist Nita Howard at @imnails. Thuy Nguyen painted Schitt’s Creek star Annie Murphy’s nails for…
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Having achieved first place position in The Great Scratch Shoot Out in 2018 and 2020, and second place in 2022, Ivana Prokic has used her passion for nail artistry to kickstart her professional brush range. The Nordic Art Brush range includes three liquid & powder brushes in sizes 8, 10…
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Add delicate dried floral details to nail designs this spring for a subtle touch of blossoming beauty. Check out our roundup of 25 dried flower designs below…
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Phenix Salon Suites, which offers four UK locations and over 300 US sites for pros to rent, has unveiled the Phenix Grant, a competition to discover and support industry talent. Coinciding with the openings of suites in Liverpool and Nottingham, the competition is reminiscent of BBC TV show, Dragon’s Den,…
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The Nordics’ largest competition for nails took place 4-6 April in Gothenburg, Sweden, attracting participants from Sweden, Denmark, Norway and Germany. Nordic Nail Open was hosted by Reni Mobrandt, owner of Nail Systems of Sweden & co-owner of Cosmo Nord. It saw 137 competition seats taken across 15 categories, including…
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Over 700 entries and nominations were submitted to the 12th annual Scratch Stars Awards, which champions exceptional talent across the UK&I nail industry. The awards recognise not just nail skill, but passion, business acumen and customer care, thus each entrant was required to answer a number of questions for the…
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Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…
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