THE LATEST NEWS & FEATURES

Katie Barnes Great Nail Photos

5 steps to improve your nail photos

By Katie Barnes | 22 December 2020

Taking professional, clean looking nail photos is what can set you apart from your competitors and build your brand and portfolio. A great image will stop someone scrolling on social media and help them pay attention to your brand. The following aspects should all be considered when you are looking…

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Power Up & Face Cyber Bullies

By Alex Fox | 22 December 2020

Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging  Cyber bullying is taking place right across the globe. It’s not pleasant; it’s hostile and unkind, and can create so much emotional impact such…

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Smart Nail Web Feature

Store data at your fingertips with Lanour Beauty’s ‘smart nail’

By Chloe Randall | 22 December 2020

A nail salon in Dubai, Lanour Beauty, has unveiled the ‘smart nail.’ The smart nail is a cutting edge contactless microchip, which is applied as part of a manicure that allows you to store a small amount of information at the tip of your fingers. The chip is glued on…

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#NowTrending: Stars & squiggles by Egle Bivainyte

By Callie Iley | 22 December 2020

Scratch chats to Egle Bivainyte of Greeneye Nails about her journey in the nail industry and how to recreate this gorgeous nail design. I started doing nails as a hobby a few years ago after getting my nails done at Imarni Salon. Seeing the process and how it’s done really…

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Sophie Dale

Why you should stop comparing your nail skills to others

By Guest Writer | 22 December 2020

Scratch magazine 2020 columnist, Sophie Dale of Nancy Loves Nails & Nancy Girl Apparel, shares why it’s time to stop comparing yourself to others… ‘Comparison is the thief of joy’. I constantly compare myself to others and it has really affected me. It’s poisonous, and no matter how experienced or whatever…

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Snapchat Lead

Snapchat introduces virtual beauty try-on experiences

By Kat Hill | 22 December 2020

Beauty tech solutions provider, Perfect Corp, has collaborated with Snap Inc to create augmented reality (AR) beauty try-on experiences for the Snapchat app. This partnership will enable beauty brands to share Snapchat Lenses, created with Perfect Corp, for app users to interact with brands, virtually try-on beauty looks and shop products – anywhere, anytime. With…

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Nail Artist moves into Crystal Power & Healing

By Alex Fox | 21 December 2020

Nail tech, Jade Evangelou, owner of the once, Jade Angel salon in London and Artistic Nail Design educator, has developed a series of aromatherapy crystal-infused mood mists. “We all need a little something to help enhance our moods and aromatherapy has been used for eons for not just physical, but…

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Cuccio Coloured Builder Gels

Enhance nails with 6 natural-looking Cuccio Brush On Builder Gel shades

By Helena Biggs | 21 December 2020

Add length, strength and boost the apex with the six Brush-On, Soak Off Builder Gel shades from Cuccio. The convenient brush-on formula eases the building and shaping process and the natural-looking shades are ideal for camouflaging re-growth. Use to overlay to add strength, to enhance with forms (sculpting) or via…

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Dawn Wolk Nail Desk

How I’m navigating epilepsy so I can keep offering nail services

By Scratch Staff | 26 March 2024

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self worth – but regular seizures mean she can only offer a maximum of two nail services each day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February…

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Hair & Beauty Charity Lead

Hair & Beauty Charity reports rise in professionals requesting help

By Rebecca Hitchon | 25 March 2024

The Hair & Beauty Charity has shared insight from the last five years of its work, revealing that there has been a 1,200% rise in the number of people aged 18-30 asking for help from the charity. Figures also show that there has been a 300% rise in male applicants…

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Want to create nail designs that rock? Check out the Glitterbels Rock Chick collection

By Callie Iley | 25 March 2024

Amp up spring and summer nail looks with the Glitterbels Rock Chick collection. Featuring six Hema-free gel polish shades, the collection finds inspiration for its edgy hues from leather jackets, ripped jeans and studded belts. The shades include: Break The Rules – a grungy deep green hue suited to timeless…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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Nails Brows Mayfair Salon Feature

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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Nailympia Germany Results 2024

Nailympia Germany 2024: THE RESULTS

By Helena Biggs | 24 March 2024

The third iteration of Nailympia Germany took place at the Beauty Düsseldorf exhibition, 22-24 March. The prestigious nail competition is powered by Scratch and the Germany edition is hosted by Stefanie Lo Re of Signature Nail International, supported by Nailympia global director, Alex Fox. The 2024 contest welcomed 79 competitors…

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