THE LATEST NEWS & FEATURES
Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
Read More
Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look like? Creative burnout can manifest in a number of ways and will vary from person to person, but there are…
Read More
30 adorable Christmas gonk nail ideas you’ll want to try
Merry Gonkmas! To help you bring a cute touch to your festive styling, we’ve rounded up 30 nail art looks inspired by the loveable Christmas gonk…
Read More
5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
Read More
Cosy up with 40 nail designs inspired by Christmas films
Nail the holiday spirit and embrace the magic of movies with Christmas film-inspired nail styles. Check out our roundup of reader designs below…
Read More
Spread Christmas cheer sustainably: 3 ways to recycle festive items
Decorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing comms manager of UK Greetings, offers her take on how you can give your Christmas items a…
Read More
Add a gothcore twist to festive nail art with 20 alternative Christmas nail looks
Looking for Christmas nail art with an alternative twist? Invite clients to explore the dark side of nail art this Christmas with gothcore-inspired twists on festive styles.
Read More
Looking for a solution to micro-management? Check out Valerie Delforge’s book
Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management from its definition to causes and consequences, I’d Rather Do It Myself – from Micro-Management to Leadership seeks to provide…
Read More
Nail professionals are invited to elevate their craft and expand their network at Nail Camp 2024, running 7-10 October. The Black Diamond Camp in Auburn, Washington, USA, will host the four-day experience, which is organised by nail educator, Jessica Briarmoon. Nail Camp offers a comprehensive approach to professional development and…
Read More
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a lot of foot problems,” explains Salon System expert, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most common. A…
Read More
Chrome styling has dominated the nail scene for a while now and isn’t going anywhere. In the Pinterest Predicts report 2024, the image sharing platform forecasted that bold ‘melty metallics’ will dominate in the nail and beauty world this year. Check out our pick of design inspiration to stay on-trend…
Read More
Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…
Read More
Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…
Read More
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
Read More