THE LATEST NEWS & FEATURES

Transgender Lead Iwd 1200

4 ways to be more gender inclusive in your nail & beauty business

By Guest Writer | 13 November 2023

Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice to ensure your business is inviting to all… 1. Get educated Anyone that wants to use our services should be able to, regardless of their gender identity. Unless you know about being…

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Polishedbylolo Berry Nails

30 berry toned nails to inspire your A/W nail creations

By Scratch Staff | 13 November 2023

Deep plum tones, punchy purples and muted mauves are proving to be popular hues this autumn/winter. Check out our roundup of berry-toned reader designs below…

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Amyskillicornnails Swirl Nails With Glitter

30+ seasonal swirl styles to stay on-trend for AW23

By Callie Iley | 12 November 2023

Swirl nails were one of the hottest trends of the year, and they’re not going away as autumn approaches! Check out our roundup of swirl nails in autumnal tones below…

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Pavan Henna Diwali

Diwali: An insight into henna for hands & feet

By Scratch Staff | 12 November 2023

November 12, 2023 marks the main day of celebration of the five-day festival of lights – Diwali (also known as Deepavali). A festival celebrated by Hindus, Sikhs, Buddhists and Jains, Diwali is embraced by many outside of its religious circle, as it’s a time to celebrate new beginnings and the…

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Halo Fairy Dust Top Coat Lead

Want nails that dazzle? Add a little bit of Fairy Dust from Pure Nails

By Callie Iley | 11 November 2023

Transform nails into dazzling seasonal styles with Pure Nails’ Glitter Non-Wipe Top Coat, Fairy Dust. Featuring mesmerising multi-coloured glitter to suit a range of sparkling seasonal looks, complete Halo Gel Polish application with the Fairy Dust Glitter Non-Wipe Top Coat for a festive finish over any shade. Packaged in a…

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How To Make The Most Of The Festive Season

How your beauty business can make the most of the festive season

By Guest Writer | 11 November 2023

Maddi Cook, a salon business expert & owner of Boss Your Salon – which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout – shares 8 ways for your business to thrive during the Christmas season. What’s that tinkling piano? Yes, it’s only November,…

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Rosemarienailartist Amber Nails

Amber nails: The glowing gemstone nail art that radiates autumn vibes

By Callie Iley | 10 November 2023

Fossilise fingertips with captivating palettes of glowing orange, warm brown, and glittering gold inspired by the amber gemstone, upgrading burnt orange hues with depth and dimension. Check out our roundup of 30 amber-inspired nail art styles below…

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Nail salon franchising: What you need to know & why it is an attractive option

By Chloe Randall | 10 November 2023

Are you considering franchising your nail salon – or do you want to benefit from an existing business model? A whopping 85% of franchises are still in business after five years, compared to just 38% of independent start-ups, according to online sales website, Franchise Local. For budding nail and beauty…

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Mar2024 Scratch Snap Winner Announced

WINNER ANNOUNCED: Scratch Snap March 2024

By Callie Iley | 26 March 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March and created nail designs inspired by the theme ‘Mermaid Magic’, in the bid to win a prize from Pure Nails. Entries were judged…

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Dawn Wolk Nail Desk

How I’m navigating epilepsy so I can keep offering nail services

By Scratch Staff | 26 March 2024

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self worth – but regular seizures mean she can only offer a maximum of two nail services each day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February…

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Hair & Beauty Charity Lead

Hair & Beauty Charity reports rise in professionals requesting help

By Rebecca Hitchon | 25 March 2024

The Hair & Beauty Charity has shared insight from the last five years of its work, revealing that there has been a 1,200% rise in the number of people aged 18-30 asking for help from the charity. Figures also show that there has been a 300% rise in male applicants…

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Glitterbels Rock Chick Collection Header

Want to create nail designs that rock? Check out the Glitterbels Rock Chick collection

By Callie Iley | 25 March 2024

Amp up spring and summer nail looks with the Glitterbels Rock Chick collection. Featuring six Hema-free gel polish shades, the collection finds inspiration for its edgy hues from leather jackets, ripped jeans and studded belts. The shades include: Break The Rules – a grungy deep green hue suited to timeless…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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Nails Brows Mayfair Salon Feature

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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