THE LATEST NEWS & FEATURES

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Celebrity nail pro, Tom Bachik becomes brand ambassador for Modelones

By Chloe Randall | 21 April 2023

Celebrity manicurist, Tom Bachik, has been named as the official Brand Ambassador for professional nail brand, Modelones. Tom Bachik has an impressive clientele as a nail pro, including A-list celebrities such as Jennifer Lopez, Selena Gomez, and Kim Kardashian and he will now play an integral role with Modelones in expanding…

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9 tips for tending to runners’ feet

By Scratch Staff | 21 April 2023

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a lot of foot problems,” explains Salon System expert, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most common. A…

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Here’s why it’s so important to take care of feet

By Rebecca Hitchon | 21 April 2023

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedi season – foot and toenail issues can arise at any time of the year and treating…

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Salon in the Spotlight: Nail Licious By Stacey, Worksop

By Callie Iley | 20 April 2023

With the support of her family, Stacey Brown of Nail Licious By Stacey opened up her self-described ‘perfect pink paradise’ salon to offer her nail and beauty services to clients. Having always loved getting her nails done and always having an interest in beauty, Stacey decided it was time to…

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Liz Mckeon Double Your Retail Sales Rebookings Referrals

Want to double retail sales in the salon? Check out Liz McKeon’s 2023 Staff Training Programme

By Callie Iley | 20 April 2023

Salon expert and business coach, Liz McKeon, has launched her 2023 Staff Training Programme, How to Double Your Retail Sales, Rebookings and Referrals Within 30 Days. Noting the importance of retail sales in the salon as a source of income after gaining 70% of her salon’s turnover from retail and…

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OPI collaborates with Katie Barnes to launch an E-file

By Chloe Randall | 19 April 2023

OPI has collaborated with Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range, to launch an E-file. The OPI X Katie Barnes E-file collaboration follows the launch of OPI’s Diamond Gel, a hard gel system that can be used to build, overlay…

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Small Account Sundays: The initiative for nail pros to get more Instagram followers

By Chloe Randall | 18 April 2023

Sadie Jordan, based in London, works as a creative nail expert and content creator and is now using her knowledge and platform to help fellow nail pros through her initiative ‘Small Account Sundays.’ The initiative is a new Instagram series where Sadie features nail artists who have less than 1000…

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Discover Keysie: The tool that saves nails from snapping when opening cans

By Chloe Randall | 17 April 2023

When a client leaves the salon with a fresh mani, you may be crossing your fingers in hope that they remember that their nails are jewels, not tools. Everyday tasks such as opening boxes and cans, scraping off blu-tac or taking keys off keyrings can wreak havoc on natural nails…

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Mar2024 Scratch Snap Winner Announced

WINNER ANNOUNCED: Scratch Snap March 2024

By Callie Iley | 26 March 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March and created nail designs inspired by the theme ‘Mermaid Magic’, in the bid to win a prize from Pure Nails. Entries were judged…

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Dawn Wolk Nail Desk

How I’m navigating epilepsy so I can keep offering nail services

By Scratch Staff | 26 March 2024

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self worth – but regular seizures mean she can only offer a maximum of two nail services each day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February…

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Hair & Beauty Charity reports rise in professionals requesting help

By Rebecca Hitchon | 25 March 2024

The Hair & Beauty Charity has shared insight from the last five years of its work, revealing that there has been a 1,200% rise in the number of people aged 18-30 asking for help from the charity. Figures also show that there has been a 300% rise in male applicants…

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Want to create nail designs that rock? Check out the Glitterbels Rock Chick collection

By Callie Iley | 25 March 2024

Amp up spring and summer nail looks with the Glitterbels Rock Chick collection. Featuring six Hema-free gel polish shades, the collection finds inspiration for its edgy hues from leather jackets, ripped jeans and studded belts. The shades include: Break The Rules – a grungy deep green hue suited to timeless…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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Nails Brows Mayfair Salon Feature

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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