1. Scratch predicted the future. With the help of Kimberly Peta Dewhirst, Scratch looked to the stars and uncovered your client’s perfect treatment based on their star sign. NailScopes, which featured in the January issue, took astrology and treatments to a new level and explored new nail styles to boot! Did your Libra ladies love pastels, clean lines and peaches as predicted?
2. Shining stars were recognised. This year, Scratch magazine gave away a staggering 20 golden star trophies to individuals, salons and businesses. Held at the glamorous London venue, Café de Paris, the Scratch Stars Awards recognised elite nail professionals, salons and industry brands and rewarded them for their nail achievements. With entry into the Scratch Stars Awards 2015 open in January, what are you waiting for? Take control of your nail destiny! Enter via www.scratchstarsawards.co.uk from 1 January 2015.
3. Scratch re-launched its website! That’s right, we introduced a great Step-by-Step section, a constantly updated news and features section and a whole host of new nail art galleries. Completely mobile and tablet friendly, the new website allows you to view Scratch from your preferred device with no problem and also buy online subscriptions [insert link], digital subscriptions [insert link], nail art books [insert link] and back issues of Scratch.
4. A Shoot Out! champion was discovered. The Great Scratch Shoot Out! 2014 nail photographic competition amassed a massive 64 entries. The judges were stunned into silence with this year’s winner – Lucie Overson – who produced a Bollywood-beautiful image. Scratch editor, Alex Fox, was so enthused with the entry, she used Lucie’s image on the cover of Scratch’s sister magazine, Scratch Middle East. View it in all its glory here and keep your eyes peeled for next year’s Great Scratch Shoot Out! entry period.
5. Olympia Beauty blew us away. Scratch set up a massive stand and sold subscriptions that included a beautiful Elemis gift set and a trio of pretty Morgan Taylor lacquers as complimentary subscription gifts. Not only did the team meet loads of lovely new and returning readers, they shopped ‘till they dropped, with other nail and beauty stands showcasing new-season wares. When there wasn’t shopping to be done, Olympia Beauty had a whole host of educational stages to be explored, a highlight was a very interesting seminar held by scientific nail expert, Doug Schoon.
6. Scratch expanded. To accommodate our growing size and help write some of the 90 editorial pages published each month, Scratch welcomed a new team member, editorial assistant Melanie Macleod. Melanie, who has a keen eye for celebrity nail snaps and Kardashian-related beauty news, now regularly writes the Nail File, Salon Spotlight and Social Soundbites features to name just a few and can often be seen hotfooting to nail events and launches.
7. The Middle East welcomed its new favourite nail magazine. Scratch launched Scratch Middle East, a title dedicated to nail and beauty news in the Middle East region, including Dubai, Abu Dhabi and Doha. Half of this magazine is translated into Arabic and Scratch Middle East covers local and regional nail news, salon spotlights and business advice. It’s available both in print and online in the Middle East, and keeps a Scratch spin on nail products available in the Middle East.
8. Scratch Hit 10,000 followers on Facebook! Thanks for all of the likes, readers. We hope you continue to converse with us through 2015…Visit our Facebook page here, and stay up to date by also following us on Twitter, Instagram and Pinterest too!
9. We got qualified. This year, Scratch’s senior features writer, Kayleigh Baker, was lucky enough to get packed off to nail school and qualified in manicure, pedicure and GelColor application with OPI. Check out her journey in the July, August and September issues of Scratch, where she relays her story in a training adventure with the brand.
That’s not the only training Scratch covered this year. A relative nail newbie, Scratch editorial assistant, Melanie Macleod hotfooted to Grafton International for a blogger day, where attendees learned tips and tricks behind IBD gel polish application. Melanie also went on a trip to Nail Harmony HQ, where its educators divulged the secrets behind a perfect Gelish manicure.
Pssst…If you enjoyed those features, keep your eyes peeled for a big training bonanza in the February issue of Scratch, it’s going to be worth the wait!
10. Scratch Spa was born. Nails, relaxation and reviews cohabit in Scratch Spa, a new section of the magazine, featuring the best of spa life, hand and foot services. Delving into the spa sector, Scratch Spa surfaces with new ideas and inspirations for nail treatments, products and décor, with a focus on bringing a spa-style twist to Scratch’s signature nail coverage.