Posts by Callie Iley
Townhouse salon announces launch of Covent Garden location & Festive Collection
Scratch Stars Nail Salon of the Year 2022, Townhouse, has unveiled its eighth location in The Yards, Covent Garden, alongside the launch of the Townhouse Festive Collection. The salon Located within a few minutes’ walk from Covent Garden tube station, the salon sees Townhouse’s signature Insta-worthy décor brought to the West End. Townhouse will be…
Read MoreNail Tech Talk: Emily Jones of Nailed By Emily
Nail Tech Talk: Emily Jones of Nailed By Emily North Yorkshire-based tech, Emily Jones of Nailed By Emily, chats to Scratch about mobile tekking alongside her studies at university and her passion for creating nail art. “My nail journey began in summer 2020. As a university student who lives at home, I was looking for…
Read MoreSalon in the Spotlight: Meraki, Bulkington, Warwickshire
Salon in the Spotlight: Meraki, Bulkington, Warwickshire Gemma Hill qualified as a nail technician in 2016, engaging in extensive training with CJP Nail Systems alongside 1-2-1 sessions with other nail technicians. She set up working in a salon, however due to the lockdown in 2020, the salon closed. This encouraged Gemma to open up her…
Read MoreGet festive in the salon with NAF! Pro cuticle oils, candle & diffuser
Get festive in the salon with NAF! Pro cuticle oils, candle & diffuser Indulge in the scents of the season with NAF! Pro’s limited edition winter 2022 collection, Winter Wonders, featuring two festive cuticle oil scents, a scented candle and a reed diffuser. The collection draws inspiration from the scents and hues of winter for the…
Read MoreTurn heads with Artistic Nail Design’s winter 2022 Totally Tinseled colour collection
Turn heads with Artistic Nail Design’s winter 2022 Totally Tinseled colour collection Artistic Nail Design has launched its winter 2022 collection, Totally Tinseled, drawing inspiration from the festive season while maintaining its signature edgy twist. The collection offers a variety of finishes and tones, with six seasonal hues ranging from bold statement shades to soft…
Read MoreSalon in the Spotlight: Simply Perfection Beauty, Canterbury, Kent
Salon in the Spotlight: Simply Perfection Beauty, Canterbury, Kent Shelley Read didn’t initially pursue a career in nails, despite wanting to enter the beauty industry when she left school. “I finally trained up in 2019, and I can’t believe I didn’t do it sooner,” Shelley beams. “My salon is located at the back of my…
Read MoreEmbrace the magic of the festive season with Nailberry’s 3 Moon nail lacquers
Embrace the magic of the festive season with Nailberry’s 3 Moon nail lacquers Nailberry has launched its Moon Collection, featuring a trio of dazzling metallic nail lacquers. With three seasonal statement shades to take clients from day-to-night, the Moon Collection can be used alongside Nailberry’s Strengthen & Breathe Base Coat and Shine & Breathe Top…
Read MoreNail Tech Talk: Alice Molyneux of Cherry-B Studios
Nail Tech Talk: Alice Molyneux of Cherry-B Studios Alice Molyneux of Cherry-B Studios sits down with Scratch to chat about her inclusive nail studio and her future career goals… “My signature style is something that is painterly and realistic looking, such as dreamy skies, portraits, foliage and fine line illustrations,” Alice shares. “I also enjoy…
Read MoreSalon in the Spotlight: Indigo Pearl Beauty, Southend-on-Sea
Salon in the Spotlight: Indigo Pearl Beauty, Southend-on-Sea Having worked as a mobile beauty therapist for seven years, Victoria Marston dreamed of having her own home-based salon space. However, she was limited due to where she was living. “Business was put on hold when lockdown happened in 2020, which is when my family made the…
Read MoreWINNER ANNOUNCED: Scratch Snap November 2022
The winner of Scratch’s monthly nail art challenge has been announced as Lisa Johnston. In a showcase of talent, techs stepped up to the Scratch Snap challenge for November & created nail designs inspired by ‘Crown Jewels’ in the bid to win a prize from HD Professional Nail Systems. Judged by Scratch‘s copywriter, Callie Iley, and founder…
Read MoreWhitney Houston film inspires Gelish & Morgan Taylor’s 6 new nail shades
Whitney Houston film inspires Gelish & Morgan Taylor’s 6 new nail shades Gelish and Morgan Taylor Nail Lacquer have unveiled the six-piece ‘I Wanna Dance’ collection in collaboration with Sony Pictures. The limited edition shades are inspired by the life and stardom of the late Whitney Houston, and times with the 30 December UK cinema…
Read MoreNail Tech Talk: Jessica White of Jessica White Nail Artist
Nail Tech Talk: Jessica White of Jessica White Nail Artist Scratch chats to Leeds based tech, Jessica White of Jessica White Nail Artist, about her time studying for a law degree alongside tekking, and why she decided to commit to nails full time when she graduated… “My nail journey began in October 2020 when I…
Read MoreSalon in the Spotlight: SB Nails, Basingstoke
Salon in the Spotlight: SB Nails, Basingstoke After working in education as a learning support assistant and art therapist within a school, Sonia Brown decided it was time for a career change. “I knew that my new career path wasn’t going to be in education, it was going to be in nails! I always had…
Read MoreNail Tech Talk: Daisy Tann of Sweet As Hell
Scratch chats to Daisy Tann of Sweet As Hell about her passion for cruelty free nail products and inclusivity in the beauty industry. “I think for me, the thing I love most about being a nail tech is a combination of things,” Daisy smiles. “I love delivering a service that immediately gives my clients more…
Read MoreSalon in the Spotlight: Sweetcheeks Salon, Shrewsbury
Salon in the Spotlight: Sweetcheeks Salon, Shrewsbury Sweetcheeks Salon, Telford was first established in 2015 by Sophie Williams, who had previously worked as a mobile tech for 12 years. Sophie branched into education in 2019, starting her own training academy, and the Telford salon began to expand. “I had been thinking about opening a second…
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