Environment Technology

6 ways technology can protect the planet in your beauty business

By Rebecca Hitchon | 23 April 2024

Researchers have estimated that by 2025, the IT industry could use 20% of all electricity produced and emit up to 5.5% of global carbon emissions. But just as technology has the ability to increase energy usage and emissions, it can help to decrease them. A study conducted by the World…

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Zero Waste

5 steps to become a zero waste to landfill nail salon

By Green Salon Collective | 22 April 2024

Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, which will reduce your…

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Scratch Snap Apr 24 Winner Announcement

WINNER ANNOUNCED: Scratch Snap April 2024

By Rebecca Hitchon | 22 April 2024

The winner of Scratch’s monthly nail art challenge for April has been announced as Kamila Konopniak. In a showcase of talent, techs created nail designs inspired by theme, Stunning Sapphires, marking CND™’s 45th anniversary, in the bid to win a prize from Sweet Squared. Entries were judged by Scratch senior news…

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9 tips for tending to runners’ feet

By Scratch Staff | 21 April 2024

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a lot of foot problems,” explains Salon System expert, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most common. A…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 19 April 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Nail Training Canva Stock

Points to consider before choosing a nail educator or training provider

By Guest Writer | 19 April 2024

Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…

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Denise Spragg Pedicure Header

How to elevate & promote pedicure services

By Guest Writer | 19 April 2024

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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Salon in the Spotlight: The Apothecary Room, Halifax, West Yorkshire

By Callie Iley | 18 April 2024

Transforming a plain grey office space into a moody maximalist nail studio carefully curated with curiosities, oddities and antiques, April Kitson wanted to reflect a dark academia aesthetic through her salon décor. “My personal style is heavily influenced by Stevie Nicks and Morticia Addams, so I’ve used vintage and thrifted…

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Nail Tech Talk: Bethany Mann of Beth’s Beauty

By Callie Iley | 17 April 2024

Hand-painted nail artist, Bethany Mann of Beth’s Beauty, Cambridge, shares her love for creating detailed designs and reveals where she finds inspiration for her bright and bold artistry… Having had a passion for nails from a young age, Bethany loved art and studied the subject in school, which inspired her…

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fresha top nail trends 2024

Revealed: the top 10 nail trends of 2024 so far

By Rebecca Hitchon | 15 April 2024

Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…

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