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Ace the interview process with Stefania Rossi

By Kat Hill | 22 May 2018

Time spent interviewing and assessing candidate is well spent in the long run, advises Stefania Rossi, owner of Utopia Beauty & Spa and Stefania Rossi Recruitment. Here, Stefania shares her current process… “I always start with a telephone conversation with a candidate. Just having that conversation, gives me more of an…

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How to tailor tanning treatments to clients

By Sophie Nutt | 17 May 2018

There is no ‘one tan fits all’ and the days of simply choosing between light, medium and dark shades have now passed. Inclusivity is key – and you may soon, if you haven’t already, start seeing clients seeking bespoke tanning services. After all, it’s unlikely you’d use the same treatment…

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Nail enhancements: How to check angles to ensure perfect results

By Katie Barnes | 16 May 2018

Educator and award-winning nail technician, Katie Barnes, offers tips on looking at angles to ensure a great nail enhancement result Do you ever spend a long time creating a beautiful set of nails, only to realise that they don’t look quite right once you’ve finished, but you can’t work out…

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Importance of appearance at work evaluated by uniform expert

By Scratch Staff | 15 May 2018

Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform… “When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital…

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Foot issues heighten in summer due to poor-fitting shoes

By Helena Biggs | 14 May 2018

Foot experts have revealed why there may be a an increase in women suffering with blisters in the summer months; they wear the wrong size shoes. Summer shoes should be at least half a size bigger than winter shoes to allow for swelling, yet 94% of British women surveyed on…

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Nail that sale!

By Kat Hill | 8 May 2018

Are you shy when it comes to retail sales in your salon or upsetting a service? Tom O’Brien, director of Baroque Hair, reveal his top tips… Upselling is great for business – it increases profit, and shows your clients that you have a wealth of experience in the hair and beauty…

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Your gel polish questions: answered!

By Sophie Nutt | 3 May 2018

Hone your gel polish technique with advice from industry experts about the popular system, as they answer your pressing questions. “How can you tell when a polish is cured correctly and what does over curing mean for the service?” Charlotte Lowe, Jessica educator, says, “Over curing can occur more with…

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How to decide the right thickness for your nail enhancements

By Katie Barnes | 1 May 2018

Educator and award-winning nail technician, Katie Barnes, serves up tips on deciding on the appropriate thickness for nail enhancements… While nail enhancements are an enhancement of the natural nail and often extensions, the aim is still to create these to be as thin and natural-looking as possible while still ensuring…

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Brow treatments for over-plucked clients

By Kat Hill | 1 May 2018

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and add definition. By using the Brow by Mii bespoke methods and techniques and introducing new products, we will always produce…

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Why Instagram is great for your nail business

By Guest Writer | 30 April 2018

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s…

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Spa consultancy suggests welcoming heartbroken clients

By Kat Hill | 27 April 2018

A spa consultancy has revealed ‘Break-Up’ spa breaks as a wellness trend to note. Raison d’Etre describes the break as a trip to ‘helps guests adjust to major life changes’ and for those ‘having to ‘break up’ with previous elements of their lives’, including relationships, life changes or even bereavement.…

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Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

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Advice for selling tanning products in summer

By Guest Writer | 24 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers…

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Buying into a brand with confidence

By Kat Hill | 20 April 2018

Considering switching brands or adding to your product line up? Angie Gunter, head of education at INK London, shares some areas to consider… “Your chosen brand should offer genuine products that offer longevity and are kind to the natural nail. It should keep up to date with current trends, not…

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How to identify the cause of a nail break

By Katie Barnes | 17 April 2018

Educator and award-winning nail technician, Katie Barnes, offers reasons why enhancements can break – and how to identify them The most common reason for the breaking of nail enhancements is due to wear and tear or trauma by the wearer, but a break can also be caused by unsuitable lengths…

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