Alex Fox - Editor-in-chief

Alex Fox has been a journalist since 1993, starting her career as a photographic journalist working across both consumer and trade titles. In 1998, Alex moved into the beauty world and worked on the first UK trade nail magazine, Nails Plus. During this time, Alex headed a team of 10 journalists as editorial director and launched two salon titles and a spa trade title.

In 2003, Alex co-founded Scratch magazine, the UK and Europe’s leading trade title for hand, nail and foot care professionals. In her role, Alex introduced the first consumer nail title, Gloss, and launched Scratch Middle East in May 2014, specifically aimed at the United Arab Emirates market. Alex works as editor-in-chief across Scratch UK and Scratch Middle East, with a focus on developing Scratch Middle East in its market and supporting beauty brands in the UAE.

In 2012 Alex and the Scratch team launched the first ever awards solely dedicated to the nail industry, The Scratch Stars Awards, to recognise the outstanding talent in the UK nail industry. Alex also organises the renowned Nailympia competitions – now in Sydney and the USA as well as its flagship, London. Nailympia is the biggest global nail competition organisation and Alex is passionate about its growth to allow nail technicians worldwide an outlet for their talent.  A passionate industry individual, Alex has a talent for inspiring techs to explore their business opportunities and creatively shape this exciting, ever-changing industry.

Alex is the key contact for Nailympia information and Scratch Middle East submissions.

Scott Derbyshire - MD & Publisher

Scott Derbyshire established Seed Publishing Ltd in 2003 and continues to have a hands-on approach to overseeing the entire publication process of Scratch, Gloss and all other titles in the Seed Publishing portfolio. Scott remains the driving force behind the business’ expansion, which includes the recent launch of Scratch Middle East, and he travels between the Middle East and UK to ensure the continued development of both publications.

As well as maintaining his role as MD and publisher, Scott owns and run autumn’s largest UK trade beauty show, Olympia Beauty, alongside show director Ian Archbold.

Helena Biggs - Editor

Helena Biggs began her career at Scratch magazine in 2009 and holds the position of editor, overseeing all editorial in the UK office and managing a team of four. During her time at Scratch, Helena has masterfully established the Scratch Stars Awards as the nail event of the year, and continues to administrate the annual competition, now in its seventh year.

Helena has a multi-media background and is often asked to judge nail art and photographic competitions. As a highly regarded nail and beauty journalist, Helena has written for, and provided quotes to a number of consumer publications both nationally and internationally, and has appeared on TV shows such as Sunday Brunch and ITV’s Daybreak.

June 2013 saw Helena’s first book, Nail Art: Inspiring designs by the world’s leading nail technicians, published by Arcturus Publishing, with a follow-upNail Style: Amazing designs by the world’s leading nail techs, out a year later. Nail Art Projects, a step-by-step nail art book, was published in July 2015.

Named a finalist in the B2B Beauty Grooming Journalist of the Year category in the Fashion & Beauty Monitor Awards 2014 and again in 2015, Helena’s unwavering enthusiasm for the industry is infectious and sees her appointed a nail expert on the Advisory Board for the Safety in Beauty campaign. Helena is the point of contact for editorial queries, forward planning, social media, feature ideas, events and nail brand promotion and development via Scratch‘s various platforms.

Kat Hill - Assistant Editor

Kat Hill joined the Scratch team in July 2015 following a role at a fellow B2B title in Kent. She brings wealth of knowledge in the web sector and her finger firmly on the pulse of uncovering new stories and talent. With a passion for all things nails, you’ll find Kat’s desk at Scratch HQ underneath rows of lacquer hues and nail art decals, and she’s expanding her talent into tekking by gradually getting a number of nail qualifications under her belt.

Kat’s keen eye for news and interest in the industry is evident in her production of content and she regularly undertakes courses to expand her nail knowledge and assert her role as assistant editor. She works intently across the magazine, website and social media platforms, interacting with brand owners and readers regularly and strategising content.

Conscientious and bursting with ideas and enthusiasm, Kat divides her time between research, writing and attending events to discover the latest launches and need-to-know news for techs.

Sophie Nutt - News & Features Writer

Sophie joined the Scratch magazine in October 2017 – fresh from the University of Sheffield, from which she graduated with a BA(Hons) in Journalism Studies.

Alongside her Uni peers, Sophie scooped the BBC Worldwide Best Digital Concept award at the 2017 Magazine Academy Awards – and brings a new wealth of digital ideas and skills to Scratchmagazine’s social and online platforms.

Showcasing skills across print and digital media, as well as an innate passion for beauty and nail services, Sophie’s role involves creating content for Scratch magazine and its website, as well as uncovering stories, conducting interviews and attending events of interest to its readership.

She is your point of contact for news and events.

Rebecca Bittar - Brand Development Executive

Rebecca joined the Scratch team in summer 2017, exciting the team with her huge passion for nail and beauty brands and the Scratch brand itself.

Honing experience in the retail, advertising and beauty sectors – with qualifications in hairdressing, mani/pedis and lashes under her belt, Rebecca’s all-round knowledge puts her in the perfect position help nail and beauty brands boost their profiles through the print and digital platforms of Scratch UK and sister magazine, Scratch Middle East.

Bursting with enthusiasm and ideas, Rebecca develops opportunities for brands and companies that wish to appeal to the readerships of Scratch UK and Scratch Middle East. She works closely with the editorial team to boost the profiles of such brands and help new nail and beauty brands successfully launch into the UK hand and foot care market.

Rebecca coordinates and develops the digital areas of Scratch UK and Scratch Middle East, including e-shots and sponsored social media posts. She is your point of contact for brand development and advertising in both Scratch UK and Scratch Middle East.

Jess Wilkie - Art Editor

Jess Wilkie began her design career in 2000 and has honed her skills working for titles including You Are What You Eat magazine before joining Scratch in 2007. Jess is responsible for overseeing and producing all art and design work for Scratch, managing the layout and design of every issue as well as designing advert material.

Jess also designs artwork for the Scratch website and contributes to Olympia Beauty and the Scratch Stars Awards advertising campaigns, logos and promotional material.

Ian Archbold - GM & Sales Director

Ian Archbold is general manager of Scratch and can be contacted for advertising queries and campaigns across Scratch and Scratch Middle East.

Alongside running the advertising & sales department for Scratch, Ian organises and runs one of the UK’s biggest trade beauty exhibitions, Olympia Beauty, which he established with Scott Derbyshire in 2005, and travels to trade exhibitions all over the world to seek out new and exciting nail and beauty companies.