Beauty Sense will cover the Czech and Slovak Republics, while AdVision will work with the The Baltic States of Estonia, Latvia and Lithuania. With these two new distributor partners, Mii is now available in 13 countries. The two new distributors attended three days of training with Mii, Brow by Mii and Kissed by Mii at Gerrard International’s UK headquarters.
The expansion comes as early this year, Mii partnered with Platinum Beauty Distribution Ltd in Ireland and Wellnova GmbH in Germany, as well as Mette Cosmetique in Sweden at the end of last year.
“It is a pleasure to work with Gerrard International,” owner of Beauty Sense, Pavlina Kveevova commented. “They offer the perfect mix of fun and professionalism, down to the last detail. We have been warmly welcomed as a member of the Gerrard International family.
“We were looking for a sunless tanning professional brand and were introduced to Kissed by Mii and then subsequently fell in love with the entire Mii portfolio,” enthuse director at AdVision, Anete Zalite. “We can’t wait to start working with Mii, especially the mineral makeup line. Brow by Mii is also a new concept in our country that I think the salons and spas will embrace.”
“We are excited to work with such dynamic teams to launch Mii in the Czech and Slovak Republics and The Baltic States,” concludes Danielle Gerrard, of Mii’s international markets team. “We welcome them to our Gerrard International family and look forward to a successful partnership together.”