Get the Look: Bridal couture

Sweet lace, show me the honey (with the cool gel)

Seeking inspo for the upcoming wedding season? Nailist, Sarah Richardson, created this chic bridal look with Light Elegance UK products. Combining baby pink, lace effect and peachy pink hues, the design sees Sarah use the shades Sweet Lace and Show Me The Honey to create a pretty pastel look. Adding a chic metallic edge, Sarah included striping tape between…

Read More

Lash Perfect unveils new-look London Beauty Bar

Lash perfect beauty bar3

Slick, stylish and super eye-catching, the new-look Lash Perfect Beauty Bar offers lash, brow and now nail treatments to Londoners. Based in Warwick Street, near the busy Soho area (and just a stone’s throw from Leicester Square), the Beauty Bar boasts a pretty mint and silver interior, with beauty beds and chairs for treatments and…

Read More

Your gel polish questions: answered!

Gel polish feature image

Hone your gel polish technique with advice from industry experts about the popular system, as they answer your pressing questions. “How can you tell when a polish is cured correctly and what does over curing mean for the service?” Charlotte Lowe, Jessica educator, says, “Over curing can occur more with bright or pastel gel polish…

Read More

London salon gives complimentary manicures at Cosmopolitan Self Made Summit

Jade angel cosmpolitan

The team from London-based salon, Jade Angel, were on-hand at Cosmopolitan magazine’s Self Made Summit to give guests complimentary nail art and express manicures. A two day event that ran across the 14-15 April, the Cosmopolitan Self Made Summit is a gathering of leading business brains, inspirational founders and both established and aspiring entrepreneurs. The weekend included…

Read More

Lip Fixation Lip Stain/Gloss from Jane Iredale offers double-duty beauty

Lip fixation jane iredale

The new Lip Fixation Lip Stain/Gloss from Jane Iredale features a colour stain and complimenting gloss in one product. The versatile dual-ended wand allows lips to host long-lasting, rich colour without feathering while staying hydrated, as the vanilla-flavoured gloss conditions lips and accentuates the stain colour. Choose between two make-up looks as the stain can…

Read More

Salon in the Spotlight: Polished Sheffield

Polished sheffield3

Bright pops of yellow contrast against the clean, contemporary lines of Polished Sheffield. Located in Chapeltown, the salon relocated to new premises last year. “We chose to move to be more accessible to clients and offer better parking facilities, too,” reveals Maria. In its new home, the salon’s team are thriving. “We have three members…

Read More

Get Snap Happy with Jane Iredale limited edition make-up kit

Snap happy jane iredale

Stay camera-ready on the go with the new limited edition Snap Happy Make-up Kit from Jane Iredale. Comprising a trio of long-wearing, universally flattering shades of matte finishing powder, shimmery blush and mix-and-match eye shadows in a three-tiered compact, the compact is a perfect retail option for clients on the move. The kit sees magnetic…

Read More

How to decide the right thickness for your nail enhancements

2 katie barnes thickness

Educator and award-winning nail technician, Katie Barnes, serves up tips on deciding on the appropriate thickness for nail enhancements… While nail enhancements are an enhancement of the natural nail and often extensions, the aim is still to create these to be as thin and natural-looking as possible while still ensuring longevity for the client. When…

Read More

Brow treatments for over-plucked clients

Image courtesy of gerrard international

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and add definition. By using the Brow by Mii bespoke methods and techniques and introducing new products, we will always produce beautiful brows, keeping clients happy…

Read More

Get Lippy and raise awareness with new campaign

Get lippy camp

Cosmetic Executive Women (CEW) and The Eve Appeal have announced the launch of a new national campaign – Get Lippy. Aiming to raise awareness for gynaecological cancer and break taboos about gynaecological health, the campaign will see brands who have lipsticks, lip gloss, lip balms or any lip products in their range promote the cause.…

Read More

#TRENDINGTUESDAY Sarah Painter, Glamour Beauty Salon

Sarah painter nails

We want to see the designs trending at your nail desk! Sarah Painter, of Glamour Beauty Salon, revealed that soft pink nails featuring French ombre, rose quartz, netted imprints and jewels have been popular with her clients recently. “This nail look has been so popular recently as it goes with every outfit and, while the…

Read More

Go wild for #GARDENBROWS

Instagram.com:taytay xx

Quirky Hong Kong-based blogger, Taylor R, has revealed a green-fingered approach to her brow grooming. In an effort to add some greenery to her routine, Taylor created this look by first waxing her brows to create a brushed-up look, before adding a green tinge with a Jeffree Star Cosmetics’ liquid lipstick in the shade, Venus Flytrap.…

Read More

Why Instagram is great for your nail business

Social media icons internet app application

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s ideal for your nail business.…

Read More

MANI MONDAY: Creative candy ball

Rachael bubble flower

Begin the week the right way with some nail inspiration this mani Monday! A new trend has caught our attention here at Scratch HQ and that is the ‘candy ball’ (also know as ‘bubble flower’) technique – seeing what appears to be a 3D flower encapsulated in a glass ball. Elegant and be sure to stir intrigue,…

Read More