Offering quality publications, engaging content and a deep understanding of the nail and beauty sectors, Seed Publishing Ltd is a British-based publishing house. Established in 2003, Seed Publishing Ltd has introduced several award-winning titles to the nail and beauty market, including Scratch magazine, Scratch Middle East and Gloss magazine.
Scratch magazine has emerged as the flagship brand within Seed Publishing’s blossoming portfolio, earning an unrivalled loyal readership and its dedication to producing groundbreaking content for the professional nail industry. With its finger firmly on the pulse of the nail world, Scratch enjoys global recognition for its stunning visuals, trusted content and relentless passion to inform and inspire the nail professional both in print and online.
Seed Publishing Ltd launched Scratch Middle East in early 2014, connecting nail professionals in the burgeoning beauty industry in the Gulf region. Under the Scratch magazine remit, Seed Publishing Ltd has also introduced the only awards solely dedicated to the UK nail industry, theScratch Stars Awards.
The Scratch Stars Awards is held annually to celebrate the of achievements of nail technicians, salons and businesses within the UK nail sector, and perfectly complements the Seed Publishing Ltd philosophy of passion, achievement and uncompromising focus. The publishing house also contract publishes the Hairdressing and Beauty Industry Authority (HABIA) News Magazine and Gloss magazine, and creates bespoke magazines on request for companies in the nail and beauty industry.
Seed Publishing Ltd operates alongside its sister company, Quadex Exhibitions, from its Kent offices. Quadex Exhibitions continues to make a name for itself in the professional beauty market, organising autumn’s largest UK trade exhibition, Olympia Beauty. This event sees over 20,000 trade visitors and 500 brands attend annually and hosts leading international nail competition, Nailympia London. Celebrating its 10th anniversary in 2014, Nailympia London attracts an international mix of competitors across its phenomenal three day event.
Paving the way in medical and aesthetic beauty, Quadex Exhibitions also launched the inaugural Advanced Beauty Conference in 2014. The educational seminar concentrates on advanced treatments such as IPL, injectables and body sculpting to allow salon businesses an insight into this developing area of the beauty industry.