Posts by Callie Iley
E-files: Understanding use, RPM, torque & more
Get to grips with E-files as Scratch explores use, key features, care tips and more… The use of an E-file in a nail service can significantly speed up the shaping and filing process, as well as reduce the physically demanding and repetitive use of hand files. “Some nail technicians are divided over the use of…
Read MoreHere’s what happened on the 2023 Nail Camp cruise
Leaving behind Los Angeles, California, for the Mexican Riviera, 2023 Nail Camp invited nail technicians, along with their friends and families, to a four-day educational event out at sea. 45 nail technicians and 30 of their guests attended the 2023 Nail Camp cruise from 21-28 October, spending their time at sea doing nails and engaging…
Read MoreWhy I chose a Diploma to enhance my nail career
Seeking a deeper understanding of the nuances of education, Scratch Stars Natural Nail Specialist of the Year 2023, Lucy Price-Marshall, enrolled on a TQUK Level 5 Diploma in Education & Training in 2021, graduating this year. Lucy began her nail journey with private tuition, before enrolling at a college to complete her Level 3 qualification…
Read MoreWINNER ANNOUNCED: Scratch Snap November 2023
The winner of Scratch’s monthly nail art challenge has been announced as Becky Marshall. In a showcase of talent, techs stepped up to the Scratch Snap challenge for November and created nail designs inspired by the theme ‘Celestial Creations’, in the bid to win a prize from Nail Order. Judged by Scratch’s copywriter, Callie Iley, and Nail Order’s…
Read MoreEmbrace opulence with Artistic Nail Design’s Dripping In Diamonds collection
Inspired by the opulent allure of the holiday period, Artistic Nail Design has launched its Dripping In Diamonds collection, featuring six striking seasonal shades. Offering three rich crèmes and three sparkling glitters to add dazzling dimension, the Dripping In Diamonds collection suits both colour lovers and those exploring their dark side this winter, with a…
Read MoreNail Tech Talk: Meet Nikki Mikellides, SMHBA National Nail Tech of the Year 2023
Social Media Hair and Beauty Awards (SMHBA) National Nail Technician of the Year 2023, Nikki Mikellides of Nails By Nikki M, shares her career journey and divulges the details of her win… “I’ve always been creative; I enjoyed art at school and was always interested in hair, make-up and nails growing up,” Nikki remembers. “I…
Read MoreWant nails that dazzle? Add a little bit of Fairy Dust from Pure Nails
Transform nails into dazzling seasonal styles with Pure Nails’ Glitter Non-Wipe Top Coat, Fairy Dust. Featuring mesmerising multi-coloured glitter to suit a range of sparkling seasonal looks, complete Halo Gel Polish application with the Fairy Dust Glitter Non-Wipe Top Coat for a festive finish over any shade. Packaged in a star-shaped, bauble-style box, the Fairy…
Read More21 Christmas gifts for nail colour fanatics
Feeling festive? Scratch rounds up 20 Christmas gifts for nail colour fanatics… 1. Mii Colour Confidence Trio Set The Colour Confidence Trio Set of Colour Confidence nail polishes offers three colourways, including festive reds and seasonal purples in a range of finishes, presented in a retail-friendly box. 2. Lecenté Cleansing Soak, Conditioning Scrub &…
Read MoreBABTAC launches Beauty Broadcasts series to help beauty professionals upskill
The British Association of Beauty Therapy & Cosmetology (BABTAC) has introduced Beauty Broadcasts, a series of webinars aimed at supporting the beauty industry in upskilling and keeping its professionals informed. Accessed via BABTAC’s online member lounge, the webinars delve into relevant topics impacting beauty therapists and salon owners, available for free to all BABTAC members…
Read MoreBritish Safety Council funding given to HandsHQ to support SME workplace wellbeing
Health and safety software company, HandsHQ, has become the latest beneficiary of the British Safety Council‘s Keep Thriving initiative to expand mental health support, and offer business and life coaching to its employees. After the attendance of a three-hour workshop helping SMEs develop a wellbeing strategy and proposals for their businesses, HandsHQ and other attendees…
Read MoreThe Nail Lab moves into gel product market with Hema-free NU:gel launch
Launching with seven shades of builder gel and seven shades of gel polish, The Nail Lab has introduced its NU:gel range. Founded by multi-Scratch Star award winner, nail technician & educator, Paulina Zdrada, The Nail Lab has expanded its product offering with the launch of its NU:gel system. The NU:gel system at launch consists of…
Read MoreBenefit Cosmetics announced as supporting patron of British Beauty Council
Benefit Cosmetics has joined the British Beauty Council as a supporting patron. The organisations will work together to deliver mentorships and talent programmes throughout 2024 to raise the reputation and awareness of the diverse career opportunities in the beauty sector. Marketing director at Benefit Cosmetics UK & IRE, Lou Bennett, comments: “The launch of Benefit’s…
Read MoreBottle up joy with Happy Paul’s uplifting, citrine-infused fragrance
On its continued mission to support mental health, Happy Paul has launched its unique fragrance blend complete with an uplifting citrine crystal. Utilising the healing powers of citrine gemstones to help shift negative energies and bring happiness and optimism, the vegan-friendly fragrance seeks to elevate the mood of wearers and encourage simple acts of self-care,…
Read MoreWINNER ANNOUNCED: Scratch Snap October 2023
The winner of Scratch’s monthly nail art challenge has been announced as Alice Knight. In a showcase of talent, techs stepped up to the Scratch Snap challenge for October & created nail designs inspired by the theme ‘Fall Foliage’ in the bid to win a prize from Light Elegance. Judged by Scratch’s copywriter, Callie Iley, and Light Elegance…
Read MoreWant to create on-trend, velvet nail looks? Check out Artistic Nail Design’s Velvet Magnet Gel Polish
Create ultra-plush and shimmering magnetised manicures with Artistic Nail Design’s Velvet Magnet Gel Polish. Reacting to magnetic force to create sparkling nail art designs, the magnetic pigments are available in four shades or as two limited edition, holiday-ready duos, suiting both subtle and bold seasonal nail styling. Each duo includes a dual-ended magnet featuring round…
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