Posts by Guest Writer
How to beat feelings of overwhelm as a beauty business owner
Scratch columnist & beauty business and mindset coach, Zaara King, shares wellbeing advice… Hey beauty pros! At this point of the year, I wonder: have you had a ‘wobble’? I’m guilty of letting things get on top of me during the summer months because my children are home from school, the business gets busy and events are…
Read MoreNorwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they also led me to something…
Read More6 feet poses to nail pedi photos
Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try to put the camera as…
Read MoreHow to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in the sun. I used to…
Read MoreHow to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I want to explain the benefits…
Read MoreAward-winning nail tech: How I’ve found success despite suffering with fibromyalgia
Kirsty Brown is the owner of Paintbrush Nails, Stirling, Scotland, which is the Scratch Stars Home Nail Salon of the Year 2024 & a finalist for 2025. Here, she shares about her experiences with fibromyalgia… Fibromyalgia is a long-term condition that causes widespread pain, fatigue and cognitive difficulties. It can be unpredictable, with varying symptoms, and…
Read MoreHow your beauty business can reduce its environmental impact
Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared to the average person, small…
Read MoreLGBTQ+ tech & drag nail artist: the nail industry allows me to embrace my truest self
Birmingham-based nail artist, Anthony Lloyd, shares about his LGBTQ+ journey and the important role nail artistry has played in it… My journey as a member of the LGBTQ+ community has been a positive and affirming one. I feel incredibly fortunate to have been raised in a supportive family environment, and this foundation allowed me to…
Read MoreLeicester nail tech: My maternal mental health struggles led me to the beauty industry
Nail artist & educator, Mika John of Contours by Mika, shares how poor mental health has impacted her life, and the positive impact of tekking… I first realised I was struggling with my mental health about seven years ago while working in hospitality, but I didn’t take action at the time. I felt constantly overwhelmed…
Read MoreNail techs, here’s how to diversify your skills to reap rewards
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for taking your next career step… Do you want to change your role or take a leap in a new direction? Many beauty professionals have been asking me how they can diversify their careers. I teach people to leverage their skills and time, because face-to-face…
Read MoreHampshire nail pro on maternal mental health struggles & pressure to be a perfect mum
Andover-based nail artist & educator, Jo Bennett, opens up about feeling her lowest after having twins… When I was a new mum, I struggled to focus, my mood dropped significantly and I had no motivation, whether to take my twins out, work or even wash my face. I also had nightmares and flashbacks, which were…
Read MorePortsmouth nail pro: What I learned from mental health struggles during pregnancy
Laura Gilbert-Anderson of Basic Witch Nails shares her maternal mental health experiences and what they have taught her… I was diagnosed with a liver condition during my first pregnancy, so my baby and I had to be closely monitored. If test results weren’t good, it meant days spent at the hospital and I was forced…
Read MoreBurnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car and salary, and bought a…
Read MoreNail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty, and I struggled with the…
Read MoreMultiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings the ultimate way to express…
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