Helen Burton-Ward on how to increase client spend

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Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments…  One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is cross-selling (and it doesn’t have…

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Truro educator shares success stories of former nail students

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Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares how she supports her present and past nail students in the quest for a great career in the industry… My role as tutor, lecturer and assessor does not stop at the end of the day, or when the learners…

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#TeamTalk: Get to know the Dream Nails team – part 2

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Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Lisa Le – Manager, Dream Nails Royal Wharf How did you get into nails? My interest started when I was in secondary school. I always came to school with the long acrylic enhancements with crazy airbrush designs (even…

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Why & how you should remove fumes & dust from the nail space

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The team at extraction specialist company, Vodex, reveals why it’s imperative to remove fumes & dust from your workspace – and what the consequences are if you don’t… If you work with nails, you will have experienced fumes and mess from filing and enhancement products. If you don’t wipe surfaces at the end of a…

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4 tips for safely maintaining your PPE

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With salons operating under strict Covid-19 guidelines, its important to pay attention to the condition of your protective equipment. Kelly Friel, from PPE experts Zoro, shares four tips for ensuring yours is fit for purpose and properly maintained. In July, the UK finally saw the reopening of many beauty salons for certain services, including those…

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#TeamTalk: Get to know the Dream Nails team – part 1

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Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Roseline – Dream Nails Loughton How did you get into nails? By accident. My aunt opened her nail salon in Roman road and I started as a Saturday girl. How long have you been with Dream…

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Salon Chat: How to overcome the pressures of social media

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Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… I’m typing this out on a bank holiday Monday morning having already posted by ‘mandatory’ Instagram post. Mandatory I say because, without it, my posts won’t be seen, no one will interact with me and all…

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Salon Chat: The power of the nail community

Salon chat community

Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… “It was incredible to see how the nail tech community evolved and supported each other over the lockdown period. When we started Salon Chat, our live discussion, we were all individual techs (some salon…

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Nail art: How to perfect animal portraits on nails

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Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… THIS MONTH: Beauty2Trs adds exciting new course to it repertoire with animal portrait painting by Australia’s Viv Clements-Simmonds Viv Clements-Simmonds has taken her passion for animals and depicted into art on the nail. During this class, Viv teaches how to create…

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Waxing in the summer months: points to note

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Anjula Thakar, waxing expert & Salon System educator, shares her advice for a smooth wax service in the summer season… Pre-treatment If your clients would like super smooth hair free skin for up to 14 days ensure that your clients prepare the area of the body to be waxed efficiently and effectively. The hair must…

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Here’s how one beauty salon owner manages client no-shows

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Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended to be present seven days a week…

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