Posts by Guest Writer
Salon Chat: How to overcome the pressures of social media
Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… I’m typing this out on a bank holiday Monday morning having already posted by ‘mandatory’ Instagram post. Mandatory I say because, without it, my posts won’t be seen, no one will interact with me and all…
Read MoreWhy stepping out of your comfort zone can welcome rewards in the beauty biz
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why you should step out of your comfort zone in order to reap greater rewards… Habits can play a role in determining our future and achievements. So why do we often cling onto the ones that proffer little to no benefit at…
Read MoreSalon Chat: The power of the nail community
Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… “It was incredible to see how the nail tech community evolved and supported each other over the lockdown period. When we started Salon Chat, our live discussion, we were all individual techs (some salon…
Read MoreNail art: How to perfect animal portraits on nails
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… THIS MONTH: Beauty2Trs adds exciting new course to it repertoire with animal portrait painting by Australia’s Viv Clements-Simmonds Viv Clements-Simmonds has taken her passion for animals and depicted into art on the nail. During this class, Viv teaches how to create…
Read MoreWaxing in the summer months: points to note
Anjula Thakar, waxing expert & Salon System educator, shares her advice for a smooth wax service in the summer season… Pre-treatment If your clients would like super smooth hair free skin for up to 14 days ensure that your clients prepare the area of the body to be waxed efficiently and effectively. The hair must…
Read MoreHere’s how one beauty salon owner manages client no-shows
Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended to be present seven days a week…
Read More3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns
Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back into your nail salon, everyone…
Read MoreFeeling stressed & anxious? Meet the mental health coach who’s familiar with the beauty sector
Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can help… My understanding of the…
Read MoreThe differences between an allergy & irritation
Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic products are ‘irritant’ and ‘allergic’…
Read MoreNouveau Lashes experts explain why D.I.Y lash lifts should never be done at home
As leading lash experts, we feel that it’s our duty to advise on the best possible way on how to look after lashes. In our opinion (as well as the views of experts in the fields of optometry and trichology), there are dangers to using D.I.Y lash lift kits at home. This is largely due…
Read More5 steps to a flawless wax service
Salon System educator & waxing expert, Lisa Stone, shares her waxing tips for summer… Even though we may not all be able to jet off to exotic beaches this year due to Covid-19, it doesn’t mean that clients will want to scrimp on their wax services. Warm weather and long summer nights will encourage the…
Read MoreNail students showcase sustainability themed competition creations
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals how her students have been learning & developing their skills during lockdown… It has been a turbulent year for the nail industry, however my part-time nail students have excellent throughout lockdown and created some amazing nails for a competition…
Read MoreCoronavirus: Should you raise your treatment prices when you reopen?
Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This leaves many therapists re-examining what…
Read MoreAre you eligible for a music license refund?
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, explains why businesses affected by Covid-19 could be eligible for a music license refund… If you use, play, or listen to recorded music at your business or organisation, the chances are that you may need or already obtain a music license. If that’s…
Read MoreGeorgie Smedley Group shares advice for reopening
Jazz Christodoulou, of Georgie Smedley Group, shares her top tips to preparing for reopen… It’s been months since we have seen our clients, and during this difficult time, our clients and friends have really come to understand just how important our industry is! Salons, hairdressers, beauty therapists and nail technicians not only help us look after…
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