Posts by Guest Writer
I’m a nail tech that developed a gel allergy: here’s my advice
Sophie Pritchard, founder of Creative Claws salon and academy in Anglesey, Wales, shares about her allergy experiences and lessons learned… I’ve been part of the nail industry for about 13 years and things have changed a lot since I joined. PPE wasn’t really a thing when I started out. Gloves? Dust extractors? Masks? Practically unheard of. It…
Read More3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame it. You don’t have to…
Read MorePet-friendly salons: key benefits & important considerations
Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal lovers and their pets are…
Read MoreHow to avoid stress when clients offload at the nail desk
Suzy Reading, psychologist & wellness expert for the British Association of Beauty Therapy & Cosmetology (BABTAC), shares top tips for managing mental stress from being a soundboard for clients… “The energetic and emotional toll of listening to clients’ problems needs to be recognised and addressed as part of basic training,” she comments. “There needs to…
Read MoreKent nail artist: How I navigate nail competitions with autism & ADHD
Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without that encouragement, I would never…
Read MoreBreak the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes a point when we hit…
Read More3 must-have digital tools for beauty pros, according to a business & marketing expert
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting appointments, losing client details and…
Read MoreShifting your mindset for success: 4 tips from a beauty business coach
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working with either a fixed or…
Read MoreTop reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing to elevate their craft, gain…
Read MoreHow to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items. The event also allows for…
Read MoreI’m a Scottish nail artist working in London. Here’s what I miss most…
“If anyone from outside Scotland asks me, I say I’m from Glasgow, but as Scottish folk will read this, I’m actually from Livingston,” smiles Becki Menzies. The nail pro lived in Scotland for 28 years before moving to East London in 2023, where she works within tattoo space, Soteria Studios. The creative got her first…
Read MoreAI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on top. Remember when the internet…
Read MoreA beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a difference, which is exciting. First,…
Read More4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing strategy, website and social media…
Read More2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust falls (nail dust, usually containing…
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