Posts by Jess Watts
Important January dates for your nail & beauty business
Prepare your business for the month of January with our roundup of dates to note… All month: Veganuary Since 2014, Veganuary has ‘inspired and supported millions of people to try vegan’. Working with businesses to increase vegan options, the campaign has ‘made veganism more visible and accessible through [its] work with national and international media’.…
Read More30 minimalist Christmas nail ideas for a subtle festive look
Minimalism is having its moment, and this festive season we predict that merry minimalist manicures will take over social media and nail requests. Scratch Stars Social Media Star of the Year 2025, Jessica White, says: “People want nails that feel festive but wearable: styles that can be rocked at work Christmas parties and on nights…
Read More86 nail ideas inspired by a picture-perfect white Christmas
Check out entries to the 17 December 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: White Christmas. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. Let’s step into an array of winter wonderlands, inspired by frosty…
Read MoreBritish startup brand, Curated Beauty London, launches in award-winning ‘super salon’
British startup brand, Curated Beauty London – creator of skincare, haircare and wellness essentials for midlife women – has collaborated with Richard Ward Hair & Metrospa, with its products appearing in the luxury salon. Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London’s products are for ‘women who want fewer, better products…
Read MorePinterest Predicts 2026 – how 10 top trends will shape nail art
Social media platform, Pinterest, has unveiled its 2026 trend predictions via annual report, Pinterest Predicts. Here are the top 10 trends for nail lovers to note… 1. Gimme Gummy With jelly-esque make-up products seeing a rise in popularity during 2025, Pinterest reveals a 100% increase in searches for ‘jelly candy aesthetic’. The platform expects ‘rubberised…
Read More25 ways to style silver nails this Christmas
Hailed as the ‘new neutral’, silver nails are everywhere, with Google reporting a breakout increase in searches over the past few months. Wondering how to wear the hue this festive season? Take a look at Scratch‘s roundup of seasonal silver sets…
Read More24 Christmas glitter nail art ideas for sparkle season
Christmas for nail techs means one thing… glitter! Whether clients opt for minimalist shimmer or full-on festive sparkle, one thing is guaranteed: nail techs will be finding glitter in their hair, homes and handbags until well into the New Year. Check out our roundup of sparkle season sets to inspire festive fingertips…
Read More52 candy-coated Christmas nail ideas to sweeten your holiday style
Check out entries to the 10 December 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas candy shop. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
Read More5 ways to wear Pantone’s Colour of the Year 2026 on nails
Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you… Cloud Dancer is set to be 2026’s star shade, with Pantone describing it as a ‘lofty white whose aerated presence acts as a whisper of calm and peace in a noisy world’. Click here to find…
Read More30 short Christmas nail designs that are set to stun
Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check out our roundup of short styles for creative Christmas claws!
Read More14 Hanukkah-inspired nail designs to help light up the holiday
Hanukkah is the eight-day Jewish Festival of Lights, which commemorates the rededication of a Jewish temple after it was taken back from oppressors. It celebrates a miracle which occurred over 2,000 years ago, when a small amount of oil for a lamp lasted for eight days. The holiday is celebrated with the lighting of candles…
Read MoreWhat are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail plate near to the proximal…
Read MoreWhat nails should you wear based on your December full moon horoscope?
4 December 2025 marks the final supermoon of the year. Coined the ‘Cold Moon’, the celestial event will be the largest luna of 2025, reaching higher into the sky than any other moon this year. Given the scale of the supermoon, horoscopes are rife with change and turbulence. How will your star sign be affected…
Read MoreThe top 5 Christmas nail art trends for 2025
It’s time to get the decorations out of the attic and blast some Mariah Carey… Christmas is on its way! Scratch has rounded up trending nail styles to help you celebrate sparkle season in style. Festive figures Every year, our favourite Christmas characters defrost, ready to epitomise the festive period once again. From Santa to…
Read MoreChristmas retail guide for nail salons: products & tips to boost sales
It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you covered. We have rounded up…
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