Posts by Lilly Delmage
I invited my salon team to create nails for Cannes Film Festival
The Nail & Beauty Lounge owner, Julie McCabe, takes us behind the scenes of her Cannes Film Festival experience, where she and her salon team delivered manicures and pedicures. The team at Poulton-le-Fylde-based salon, The Nail & Beauty Lounge, were called upon by owner, Julie McCabe, to provide the manicures and pedicures for the models of…
Read MoreThe history of nail colour & design: everything you need to know
Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time? Here’s Scratch‘s deep dive into the history of the industry… 1920s & 1930s According to research revealed in Nail Style: Amazing designs…
Read MoreSPF: what is it & how does it protect the skin?
‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor, and the number that follows suggests how long a suncream or product is likely to protect the skin from the sun’s ultraviolet B (UVB) rays.…
Read MorePret A Manger partners with Shoreditch Nails to offer iced drink-inspired nail art
Pret A Manger has teamed up with Shoreditch Nails to offer manicures that match customers’ summer iced drinks of choice. Founder of Shoreditch Nails, Tina Michael, reveals: “We hosted a pop-up event at Pret A Manger in Shoreditch (22 May) and will be running another in Hackney Central (12 June). When you pre-purchase one of…
Read MoreHaving a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer group, rather than a broad…
Read MoreThe nail techs who went from online friends to podcast hosts
Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous content. The pair spoke to…
Read MoreMy client’s nautical-themed manicure went viral on her cruise ship holiday
Manchester nail tech, Natalie Reay, and her client, Joanne Darby, spent over twelve months planning Joanne’s nail design for her cruise holiday – a style that unexpectedly found fame among cruise-goers, sparking conversations, connections and creativity. Imagine having ‘famous’ nails. This was the experience of Joanne Darby, who turned to her trusted tech, Natalie, for…
Read MoreIntroducing Saviour™: an expert-built brand to support nail & skin health & repair
Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. Where did the idea for Saviour™ come from? “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our industry – dry, damaged and…
Read MoreBeyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her NVQ Level 2 Beauty Therapy…
Read MoreMindful Moments Month: Businesses unite to raise money for York women’s charity
Owner of Blossom Tree Socials, Sarah Hartley, is encouraging businesses to get involved with Mindful Moments Month to help raise funds for Kyra, a charity that supports women in making positive lifestyle changes. Why did you start Mindful Moments Month? “There are too many women feeling guilty for not having enough time or resources to…
Read MoreSuffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From the moment you walk in,…
Read MoreMet Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more
Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening of ‘Superfine: Tailoring Black Style’ at the Metropolitan Museum of Art’s Costume Institute. Guests were invited to dress according to the theme, ‘Tailored for You’.…
Read MoreMidwife & nail tech: ‘Whether in a delivery room or my nail studio, I love supporting women’
Meet Leila Zahedi: a midwife, nail tech & co-founder of Better Births London – best known as The Midwives in Your Pocket® (MIYP®), a WhatsApp support service offering real-time, compassionate guidance seven days per week. Born in Iran, Leila moved to London and was raised by her single mother and older sister. “Growing up in…
Read MoreSkin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer
Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin by sharing the following campaigns: Skcin‘s ‘Protect and Check’ campaign UK skin cancer charity, Skcin, has launched ‘Protect and Check’ – a campaign aimed at raising…
Read MoreImportant May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from UK trade association, Cosmetic, Toiletry…
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