Posts by Scratch Staff
How can I create great nail & beauty videos for social media?
Simon Day of Toastmasters International, an organisation that provides communication & leadership skills, reveals how to engage others & communicate effectively via online videos… While salons and beauty businesses are closed due to the coronavirus outbreak, you may find yourself turning to online means of communication to keep in touch with clients. Here are some…
Read MoreWays to self-care while self-isolating
Salon owner, Natasha Ray, owner of the Noir Men’s Grooming Lounge in Beverly Hills, USA shares her ideas on self- love & care while self-isolating… It’s important to use this time of uncertainty to focus on gratitude instead of fear to help remove anxiety during this stressful time. Focus your mind on ways to take…
Read MoreRemote learning: How to keep students motivated
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares advice for fellow educators considering a remote way of teaching, & how to keep students motivated during the coronavirus pandemic… Thank goodness for social media. I have had meetings with my Truro & Penwith College colleagues…
Read MoreOnline resource helps change workplace attitudes towards mental health
The Lord Mayor’s Appeal Charity, which aims to find solutions London’s most pressing societal issues, has introduced an initiative to help change attitudes towards mental health in the workplace and improve employee wellbeing. This Is Me was launched on World Mental Health Day 2016 and aims to reduce the stigma and dispel the myths surrounding…
Read MoreCoronavirus: 3 ways to use tech to keep clients interested
Jo Martin, marketing director at Sally Salon Services UK & Ireland, reveals how you can you use technology to engage existing clients and attract new ones… Like many other sectors, the nail industry has been significantly affected by the coronavirus pandemic. At first, nail salons and freelancers took the decision to suspend in-salon treatments and…
Read MoreScratch editors to join nail industry pros in #WorldNailsLive broadcast
Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until 23 April 2020. Each stream aims to entertain, inform and teach nail professionals from all over the world. “Nancy and I organised this event to…
Read MoreTruro & Penwith College scoops top award for beauty apprenticeships
Truro & Penwith College has been recognised as the best provider of hair and beauty apprenticeships in the UK. The College scooped the Hair & Beauty Apprenticeship Provider of the Year accolade at the 2020 AAC Apprenticeship Awards, organised by FE Week and the Association of Education & Learning Providers. Sarah Brenton-Sara, lecturer in Level…
Read MoreScratch launches weekly nail art challenge
Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to a theme set via Scratch’s…
Read MoreCuccio launches ‘Earn From Home’ initiative for nail & beauty pros
Cuccio has responded to the impact of coronavirus on the income of nail and beauty professionals by launching the ‘Earn From Home’ initiative. The hand, foot and body care brand has put together 18 handy kits that professionals can purchase and retail to their clients to help them maintain the wellbeing of hands, feet, nails…
Read MoreTech Talk: Rainbow swirl nails by Shelley Richards
Scratch learns more about the career story of talented nailist, Shelley Richards of Elite Nails… Shelley began her career journey in 2015 following encouragement from her sister, Lee-ann Moore. “Lee-Ann is a nail tech and she signed me up to a government funded course for Level 3 Nail Services,” Shelley explains. “This was completed over…
Read MoreExtend & enhance nails with Halo’s PoliBuild system
Pure Nails has launched the Halo PoliBuild system; a nail enhancement range that offers the strength of L&P acrylic but with the flexibility of gel. It features Precision Gel in six natural-looking shades and Liquid Control, which, when used together, can create a natural nail overlay or used to elongate nails sing the tip &…
Read MoreCoronavirus: An update from NHBF
We are living through extraordinary times and our industry is facing weeks, if not months, of huge anxiety as the Coronavirus pandemic continues. Here, NHBF chief executive, Hilary Hall, shares an update on the organisation’s efforts… The NHBF is reacting rapidly to the developing situation, from putting out daily updates and publishing detailed FAQs for…
Read MoreCoronavirus: 10 ways beauty businesses can manage cash flow
Accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares need-to-know business news & accounting advice for those in the beauty industry… The closure of businesses and lockdown presents an extremely difficult time for all, so it is more important than ever to understand and manage cash flow over the next few weeks. Here are some…
Read MoreHow to prevent nail crystals from falling off & ruining designs
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Hazel Dixon reveals how to apply & perfect crystal application About Hazel “For many years we’ve been able to follow Hazel Dixon’s journey,” comments the Beauty2trs team. “It was not difficult, as she was often found on the podium…
Read More7 ways to stay healthy at home
Dr Kuldeep Minocha, GP & cosmetic doctor at London-based Tempus Clinic, reveals 7 ways to stay healthy at home during the Coronavirus (COVID-19) outbreak. 1. Keep hydrated You and your family must all keep well hydrated by drinking plenty of clear fluids, warm or cold, it doesn’t matter. If you become unwell with flu-…
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