Posts by Scratch Staff
The GelBottle Inc turns to Regency era to inspire 10 spring gel polish shades
The GelBottle Inc has combined the romanticism and decadence of the Regency era in its 10-piece gel polish collection for spring 2022, titled ‘Regency Bloom‘. New finishes include the semi-sheer, gold-flecked shade Jane’s Jewels, and the collection comes dressed in a beautiful satin bag, with free set of floral foilX foils. The shades in the…
Read MoreHow to grow your nail business with apprentices
Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to lose clients, but it means…
Read MoreInstagram analytics: what you need to know
You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to track your metrics. Social media…
Read MoreGlitterbels launches hema-free gel polish range for nail pros
Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour and glitter acrylic powders, gel polish, monomers, essentials, prep products and more. The hema-free gel polish range was introduced at a launch party at The…
Read MoreMake nail clients feel like VIPs with The Gel Bottle Inc’s Members Only colour collection
The Gel Bottle Inc has launched Members Only, a sophisticated 10-piece gel polish nail colour collection that’s perfect for party season. The shades mark the launch of the TGB Members Only club, created to reward customers with exclusive access to free gifts, behind-the-scenes content and more. The 10 shimmering shades are available as a collection…
Read MoreHarvey Nichols welcomes first TGB Mani Pedi Spa to Manchester store
The Gel Bottle Inc has opened its first Mani Pedi Spa, Create & Coat, in Harvey Nichols, Manchester. Featuring an Insta-worthy interior, the space offers trending nail art and classic hand and foot pampering using The Gel Bottle Inc and Peacći products, and will welcome VIP nail artists for appearances. The standout treatment is the…
Read MoreBritish Beauty Council’s Sustainable Beauty Coalition launches guide to help consumers
British Beauty Council‘s Sustainable Beauty Coalition has created the Planet Positive Beauty Guide: an industry guide featuring easy-to-digest information to help consumers make greener beauty choices more confidently. A study conducted by tech-company, Provenance, and online beauty retailer, Cult Beauty, surveyed the attitudes of more than 23,000 beauty shoppers and found that 48% of consumers…
Read MoreThe Gel Bottle launches mini 7ml versions of nail shades & BIAB
Are you a small business seeking a broader colour range, or a mobile tech wishing to decrease the weight of your kitbag? The Gel Bottle Inc has launched its popular 20ml products in ‘mini’ 7ml sized bottles. Featuring exactly the same formula as their larger counterparts, the handy minis can achieve up to 40 sets…
Read MoreStruggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of your work from the day…
Read MoreNail techs, here’s how you can prevent hand & wrist pain
Scratch sources advice for those that suffer with hand and wrist pain, so you can stop feeling the strain… Samantha Sweet, co-founder of Sweet Squared, shares that repetitive strain injury and carpal tunnel syndrome will always be a likelihood for pros, due to the nature of the job. “Filing is the biggest culprit to cause CTS,…
Read MoreCreate chic nail styles with TGB’s 10-piece Lady Luxe gel polish collection
The Gel Bottle Inc has unveiled 10 gel polish shades for autumn/winter 2021, encapsulating ‘the essence of the modern ‘It Girl’ and her je ne sais quoi’. This 10-piece Lady Luxe collection features: After Dark – Presenting the powerhouse pigment After Dark. A rich blend of burgundy and plum with warm chocolatey undertones. Extravagant luxury served…
Read MoreHere’s how one nail tech gained over 60K followers on YouTube
In just a few years, nail artist Natalie Mugridge has amassed over 30,000 Instagram followers – and a whopping 60,800 fans on YouTube. So what’s the secret to her social media success? Here, Scratch gets the lowdown… “I posted my first YouTube video on 28 September 2017, the same month I completed an L&P acrylic…
Read MoreThese are the perfect 10 gel polish shades for wedding nails
Delicate, sophisticated, subtle… and oh-so chic; the Sheer Simplicity gel polish collection from The Gel Bottle Inc showcases 10 shades that are simply perfect for wedding season. The timeless hues can offer a a subtle, barely-there nail finish in one coat, or consider layering for a more opaque finish that’s perfect as a nail art…
Read MoreSay hello to the 6 Halo gel polish nail shades for summer 2021
Pure Nails, the company behind the ultra-glossy Halo Gel Polish line, has unleashed its bold summer 2021 nail colour collection. ‘Summer Throwback‘ serves up six oh-so eye-catching gel polish hues; from the punchy pink Girl Power to the daring green Lime Soda. Ideal for sandal season and clutching a cocktail in the sunshine, mix up…
Read MoreE-files: Myth vs fact
Awarding winning tech & educator, Paulina Zdrada of The Nail Lab, tackles common questions about e-files. E-files are one of the more versatile tools at your disposal in the sense that they can be used in a variety of ways for a range of reasons. Whether it be for prep work, bulk removal or shaping,…
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