The GelBottle Inc relaunches Club TGB loyalty programme for nail pros

Nail brand, The GelBottle Inc (TGB), has reintroduced Club TGB – a tiered rewards system for nail techs.

The customer loyalty programme relaunched in the UK on 31 July, ahead of a US and EU rollout. The scheme is designed to bring a ‘single, consistent loyalty framework to TGB’s international community for the first time’.

A way to provide recognition to loyal customers ‘beyond a simple discount’, Club TGB retains its previous three-tier structure, but rebuilds it around ‘ongoing engagement rather than historic lifetime spend’. This means that customers who are actively shopping and engaging with the brand reap the rewards on offer.

Membership to Club TGB remains free, and every nail tech is automatically enrolled into Tier 1 after their first order. From there, members progress based on spend within a rolling 12-month period. Tiers recalculate every 12 months based on recent activity, so the programme continues to reward TGB’s most active and engaged customers.

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As well as from purchases, members can earn points for actions like signing up for the TGB Academy newsletter and following The GelBottle Inc social media channels.

The three-tier system comprises the following:

• Tier 1: Customers are auto-enrolled after one order and earn three points for every £1 spent.
• Tier 2: This is unlocked when a customer has spent £600 (including VAT) in 12 months, and they earn four points for every £1 spent.
• Tier 3: This is available once a customer has spent £1,200 (including VAT) in 12 months, and they earn six points for every £1 spent.

The relaunch of the system also incorporates ‘new and improved’ rewards including:

• Club TGB monthly gifting: a unique gift with purchase for Tier 2 and Tier 3 members every month, activated by a code at checkout.
• Club TGB magazine: a new bi-annual print magazine for Tier 2 and Tier 3 members, covering trends, education, salon spotlights and insider interviews, launching February 2027.
• TGB Academy growth rewards: access to free academy content, unlocked as members spend and move up tiers.
• Electrical upgrades: an annual lamp upgrade for Tier 3 members.
• Double value points: members in all tiers can invest in education and double the value of their points when redeeming against new academy vouchers.
• Improved refer-a-friend scheme: members now earn 2,000 points per successful referral, while their friend receives 20% off their first order over £50 including VAT.

Hannah Morgan, managing director at The GelBottle Inc, comments: “We are so excited about the relaunch of Club TGB, which has been designed to show our commitment to the community that’s built this brand. We want to recognise the techs who shape this industry by rewarding them more generously and giving them more ways to earn beyond transactions.”

The GelBottle Inc products are available via www.thegelbottle.com