The US nail brand that caught the attention of Kim Kardashian
By Scratch Staff | 05 June 2026 | Business & Education, North America News
US-based nail brand & salon, LA PAR, was created with one core mission: to prove that beautiful nails should never come at the expense of nail health.
Scratch spoke to the brand’s founder to find out what makes LA PAR stand out…
Lisa Tran grew up in a salon environment before working professionally as a nail technician. “I saw firsthand how many people felt they had to compromise the integrity of their natural nails in order to achieve long-lasting manicures or trend-led looks,” the founder & owner of LA PAR says.
After developing several allergic reactions, Lisa decided to turn her attention to producing products and systems that support natural nail health – without compromising on high-quality results.
Following years of development and formula testing, LA PAR was created. “Our ethos is centred around intentional beauty, education and wellness,” Lisa reveals. “We take a refined approach to nailcare – respecting the natural anatomy of the nail and prioritising long-term nail health.
“Healthy nails are the true standard of luxury.“
Product portfolio
LA PAR offers professional nail systems ‘designed to combine performance with a health-first approach’. Its 4-in-1 Base Gel and Fibre Base Gel were formulated ‘to provide superior strength, flexibility and durability’.
The brand’s Gel Builder and Nail Lacquer ranges have proved popular among clients and nail professionals who ‘are increasingly looking for products that align with conscious beauty’.
LA PAR also boasts a range of Nail Glitters, Nail Art Liner Gels and Liquid Chrome products – all of which are used at the brand’s flagship salon, La Par Lifestyle, in California, USA.
Kardashian-approved nailcare
One notable name who has supported the success of LA PAR is businesswoman & internet personality, Kim Kardashian.
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From thousands of applicants across various industries, Lisa was selected to receive direct business and branding mentorship from Kim as part of her Masterclass series: a moment Lisa describes as both ‘surreal and incredibly affirming’.
“As a founder, you spend so much time building quietly behind-the-scenes, so to have someone of Kim’s calibre recognise the potential of the brand felt very validating,” Lisa shares.
“One of the biggest takeaways was the importance of brand clarity and consistency,” she continues. “Kim spoke about ensuring every touchpoint – from packaging and messaging to social media and customer experience – immediately communicates the brand’s identity and emotional feeling.”
The value of this educational experience cannot be understated, and Lisa says: “Since then, we’ve been strategically refining and elevating every aspect of the LA PAR brand ahead of our next major launch phase this year.”
Looking ahead
Lisa’s hopes for the future of LA PAR are determined by growth. “I see LA PAR becoming a globally recognised nail and lifestyle brand that leads the conversation around nail health, conscious beauty and elevated salon experiences,” she states.
“The vision is to create a complete LA PAR Lifestyle ecosystem – spanning professional education, wellness-led nail services, luxury retail, global partnerships and a strong community of like-minded nail professionals and consumers,” Lisa adds.
The brand’s philosophy will remain at the root of LA PAR’s future endeavours. “I want to continue proving that you can achieve trend-led, beautiful nails while protecting and respecting the health of the natural nail,” Lisa says.
Browse LA PAR’s full product range via www.laparlifestyle.com, and follow the brand on Instagram & Facebook.
