How Cuticleco. went from garage startup to popular nail brand

Sometimes the best ideas are born out of necessity – and a little bit of lockdown creativity. Ellie Barnard’s creative spark ignited in 2020, when she launched a press-on nail business from her parents’ garage. But when she added cuticle oils as an upsell, something unexpected happened: the oils started outselling the press-on nails. Fast…

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How nails grow & what makes them grow faster

Nail growth

Although it may sound like there’s no rhyme or reason to how nails grow, award-winning nail tech & founder of Katie Barnes Tool Range & Education, Katie Clark (née Barnes), shares the basic factors that affect the speed of growth. The standard rate of growth of a normal fingernail is between 0.5-1.2mm per week, but…

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What makes a good nail client? A nail pro’s guide

Nail mentor, Hannah Clayton, shares how to identify clients that build a healthy business… There’s a lot of talk in the nail industry about nightmare clients. I often talk about the late ones, the no-shows, the constant complainers – aka the mood hoovers! But very few people stop and ask: what actually makes a good nail…

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