Scratch snap july 2025

Seaside styles stun in nail art contest: check out 55 entries & winner

By Rebecca Hitchon | 22 July 2025

The winner of Scratch’s monthly salon-style nail art contest for July has been announced as Bethany Allen of @goodwithabrush. In a showcase of talent, UK&I techs created nail designs inspired by theme, Seaside Styling, in the bid to win a Halo prize courtesy of Pure Nails. Entries were judged by Tina Bell, head…

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What are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?

By Rebecca Hitchon | 18 July 2025

Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the guava. For those that don’t know, guava is a fruit native to Central and South America, Mexico and the Caribbean.…

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BABTAC expands Beauty Collective of experts in mission to improve industry standards

By Rebecca Hitchon | 15 July 2025

The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective. The group of over 30 experts across the beauty, business and education sectors is focused on championing professionalism, supporting new and established pros, improving consumer care, plus enhancing the beauty industry’s reputation…

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Winners announced in nail industry’s 13th annual Scratch Stars Awards (+ photo gallery)

By Helena Biggs | 7 July 2025

Stunning London venue, The Underglobe, set the scene for the 13th annual Scratch Stars Awards, which recognises exceptional nail professionals, businesses and teams in the UK and Ireland. Hosted by TV’s Jeff Brazier and Scratch’s Helena Biggs, awards were presented across 18 categories, and guests enjoyed prosecco courtesy of Bluestreak…

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McLaren Formula 1-themed nail art offered in The GelBottle Inc collaboration

By Lilly Delmage | 5 July 2025

Female-founded nail brand, The GelBottle Inc (TGB), has teamed up with Mastercard to offer McLaren Formula 1 fans a unique way to support the racing team – via McLaren Racing nail art. A five-day TGB pop-up nail bar has been set up at London’s Style Of Our Own (SOOO) store,…

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TGB Academy launches online learning platform for nail techs

By Lilly Delmage | 3 July 2025

TGB Academy from The GelBottle Inc has launched an online learning platform for nail professionals seeking education that is ‘flexible, accessible and comprehensive’. The education hub enables nail professionals at all stages of their careers to learn and refine their skills on their own schedules and terms. It offers a…

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UK beauty industry grew four times faster than overall economy in 2024

By Rebecca Hitchon | 1 July 2025

The British Beauty Council has published its Value of Beauty report 2025, revealing a significant increase in the personal care sector’s GDP contribution and workforce. The annual report, compiled by Oxford Economics and commissioned by the British Beauty Council, is designed to highlight the economic impact of the UK personal…

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

By Lilly Delmage | 28 June 2025

Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What…

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…

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London nail artist creates 3D food-inspired designs for Aldi campaign

By Lilly Delmage | 26 June 2025

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting the festival nail art designs, which include miniature versions of caterpillar cake, Cuthbert; Bramwell’s Baked Beans; Nordpak Slightly Salted Butter…

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Cloud software provider launches growth hub for beauty professionals

By Lilly Delmage | 25 June 2025

Beauty, wellness and fitness software provider, Zenoti, has announced the launch of free growth hub for pros: The Check-In. Powered by Zenoti, The Check-In is a content and resource hub that connects industry professionals to helpful information, such as leadership tips, growth strategies and insights to help drive their business…

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Important July dates for your nail & beauty business

By Lilly Delmage | 23 June 2025

Get your business prepared for the month of July, with our roundup of dates to note… UV Safety Month Each July, UV Safety Month serves to educate the public about the importance of protecting themselves from the harmful effects of ultraviolet (UV) radiation, particularly in the summer months when UV…

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Scratch Snap winner announced: tropical nail art contest with 60 entries

By Rebecca Hitchon | 23 June 2025

The winner of Scratch’s monthly salon-style nail art contest for June has been announced as Mia Murray of Painted by Mia, Kinross. In a showcase of talent, UK&I techs created nail designs inspired by theme, Tropical Talons, in the bid to win a prize from Gelish. Entries were judged by Georgie…

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Dr emma meredith obe at ctpa 80th anniversary event

Industry association marks 80-year milestone championing cosmetic science, innovation & excellence

By Helena Biggs | 21 June 2025

The Cosmetic, Toiletry & Perfumery Association (CTPA) celebrated 80 years championing cosmetic science, innovation and excellence with a lavish black tie dinner in London. Since 1945, the organisation has been promoting best industry practice and advising companies about the strict legal framework for cosmetics. It represents industry views to the…

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British Beauty Council expands Board of Directors & Advisory Board

By Lilly Delmage | 20 June 2025

The British Beauty Council (BBCo) has welcomed industry professionals to its Board of Directors and Advisory Board, to drive forward its goals for the UK beauty industry. Sue Fox, former president of Estée Lauder UKI, and Sarah Boyd, managing director of Sephora UK, have joined the Council’s Board of Directors.…

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