iconic.25 by Vagaro

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The industry business experience is back in-person this year after high demand, with an all-new, music festival-inspired immersion.

Taking place in beautiful Napa, California on October 5–6, 2025, iconic.25 will fuse high-energy inspiration, business education, and unforgettable entertainment in a vibrant outdoor setting.

This year’s event will go beyond traditional learning and networking. Think: on-site tattoos, live performances, hair shows and beauty runways, product and technique tutorials, and more – a true celebration of creativity and community for beauty, wellness, and fitness professionals.

The two-day experience will include:

• A keynote from Vagaro CEO Fred Helou, unveiling the company’s latest innovations and a sneak peek into his vision for the future.
• Dynamic educational sessions and panels with top industry experts and thought leaders.
• Inspirational talks designed to spark growth, creativity, and confidence in every attendee.
• A full-on music festival-themed party, complete with live entertainment, performances, and DJs.
• On-site tattoos, curated food trucks, lounge areas, and activations to keep the energy high.
• Complimentary morning wellness sessions to center and energize attendees

“iconic.25 is about more than just learning, it’s about celebrating the people behind the chair, on the mat and in the treatment room,” said Vagaro CEO Fred Helou. “We’re bringing this experience back in person to inspire, uplift, and re-energise the industry.”

Sunday’s expert-led programming will cover a wide range of topics, including:

• Marketing strategies that grow your brand and clientele
• Payroll and automation tools to streamline operations
• Scaling into a multi-location business
• Financial wellness and goal-setting
• Building a powerful digital presence

Whether you’re a stylist, esthetician, trainer, or other industry provider and entrepreneur, iconic.25 is your backstage pass to the future of beauty, wellness and business.

iconic.25 tickets are available now – with a 50% discount if you use code SCRATCH