5 ways to use Canva to support your beauty business marketing
By Metta Francis | 11 February 2021 | Expert Advice, Feature
Award-winning nail professional, Metta Francis, shares her top tips for graphic creation tool, Canva…
I’m a big fan of Canva as it allows you to create free (or very low cost) professional-looking branded graphics for social media and printed marketing assets, such as business cards, price lists and even logos. It’s user-friendly (once you know how to navigate it) and is great for those with a zero or low budget.
Here are my top Canva tips:
1. Create a brand moodboard.
Feature branded colours, fonts, your logo and inspiration images. You can create this in Canva and it will be a great reference point for designing all of your graphics. Generally, your fonts, logos and staple brand colours will stay the same, but you might introduce variations based on seasons or trends.
2. Make use of Canva templates.
Do you find it difficult to come up with creative ideas? If so, don’t make things hard for yourself: use the Canva templates! They can be customised to fit your brand aesthetic. Once you’re more familiar with Canva and its features, you can start creating graphics from scratch.
3. Use Canva’s images.
It’s always best to use your own images for marketing purposes (as these can’t be used by anyone else) but if you don’t have many, Canva has a stock collection that you can use. The majority are free or inexpensive and take your creations from amateur to professional in seconds.
4. Create a marketing pack.
Canva isn’t just for creating social media graphics: it can be used to create an entire marketing pack. Price lists, business cards and posters can all be created and downloaded in high resolution, ready for print. You can also create presentation slides and Zoom backgrounds.
5. Get creative!
The opportunities are endless with Canva, so don’t be afraid to get creative and have a play! You can test different designs to find what fits your brand… sometimes it’s a case of trial and error and finding your style. Enjoy and have fun!