5 ways to use the Threads app to benefit your beauty business
By Guest Writer | 10 July 2023 | Business, Expert Advice, Feature, Technology
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge…
1. Brand awareness
Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus company news. Businesses with a good level of brand visibility and awareness have an edge over competitors, because this helps to influence customers’ decisions.
Now is a good time for small businesses to start posting, while there remains a lot of hype around Threads. The algorithm may promote their posts to a wider audience than when bigger brands get on board. At the time of writing, some globally recognised brands have either not made an account yet, or have registered an account but are yet to make their first post.
2. Customer engagement
Customers love to be heard, and building rapport with them on their chosen social media platform can build brand loyalty, while also being an opportunity to provide support for products or services.
3. Market research
By looking at what people are talking about on Threads and monitoring what competitors are doing, small businesses can gain valuable insights that might have been overlooked previously. This information can highlight consumer pain points, improve products or services and identify new market opportunities.
4. Networking and partnerships
Threads offers an opportunity for businesses to connect and collaborate with other companies, industry influencers and potential partners. By following and engaging with relevant accounts within or outside their business niche, companies can tap into each other’s follower bases and identify which users would be the right fit for promoting their products or services.
Threads could potentially be a social media platform that is great for recruitment, as small businesses can share job openings with people that already have a vested interest in the company. It could also prove to be a faster and more cost-effective method than using a recruitment agency.
In an Instagram live with Scratch, Alicia Humphreys, owner of Pink Fox Salon Socials, also shared her advice for using Threads.
She commented: “If you’re not using Threads, you should get on there and give it a go – purely because everyone else is doing that. Because it’s so new, we don’t know what’s going to work best or what’s not going to work, so you’ve got to just go for it and get posting.
“What is appealing about Threads is that it links to Instagram, so it’s very easy to pull followers over. You can also crosspost from Instagram to Threads and the other way round: both stories and to your feed. It is a working development; there’s a lot to come because you can’t search or use hashtags yet, but from what I’ve seen it’s going to come and it’s going to come quick.”
Featured image courtesy of @threadsapp