Guest Writer 300

9 top tips for nailing Instagram

By Guest Writer | 05 March 2021 | Expert Advice, Feature

Maddie Regan

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game…

As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results.

Social media is a great way to spread awareness of your salon and the services it supplies. It helps you to engage with both your current and potential clients, as well as creating brand loyalty by showing the world what makes you unique.

Here are my 9 tips:

  1. Instagram users tend to be young and on trend, so make sure you develop a consistent feed of aesthetically pleasing, feel-good posts.
  2. Hashtags are a great way to get your photo seen by users that aren’t following you. Use niche hashtags, as well as generic ones. Instagram allows 30 hashtags, so use them all. Experiment to see which work best for you. Use them to point out your location, too. Future customers who are looking for a salon nearby may stumble upon your post.
  3. Use before & after pictures to showcase your talent. Reviews and testimonials don’t need to just be text posts: transformations can grab users’ attention.
  4. Respond to comments. If someone takes the time to leave you a meaningful comment or a question, let them know you appreciate it by responding.

  5. Find others in your community. It’s not called social media for nothing: you need to be social. Connect with others in your niche and engage! Follow accounts you find inspiring. Like and comment whenever a photo piques your interest.
  6. Analysis the types of images are working well and which ones aren’t. What is your best posting time? Which photos instigated spikes in that growth? Which photos have the highest number of likes and best engagement rates?
  7. Tag brands in your photos and encourage brands and your customers to tag you.
  8. Host a promotion, giveaway or competition and get more followers. It should be easy for them to participate in.
  9. Comment where possible on beauty industry issues.