An award-winning nail tech’s guide to creating great video content
By Katy Pottle | 24 March 2024 | Expert Advice, Feature, Technique, Technology
The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention…
Get inspired
Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a video for a competition, be sure to add your personality and style, and use the work of others as inspiration. Include all elements required in the brief.
Script & shine
Creating a script for your video is such a time-saving tip and will give you a clear directive. Start by noting bullet points of what you wish to include, then expand on each area. You could also add a voiceover instead of speaking into the camera, but remember to still show your face. This will help viewers to form a connection to you.
Introduce yourself like a pro
Start your video with a warm greeting, as if you’re chatting to a friend. Introduce yourself: share snippets of the creative journey, from the highs to the lows and everything in between.
Showcase your signature style
Create videos of nail designs that define you as an artist. Whether intricate floral patterns or bold geometric shapes, let your unique style sparkle and show your skills as an artist by creating videos for all abilities.
Shout out your favourite products
Reveal the products you have used to create your nail designs to inspire others and help them on their journey. Be genuine about why these products have become your essentials and tag the brands you use to capture their attention. They may repost to their feed or story to support your profile.
Dream big, glitter bigger
Video content doesn’t just have to showcase nail art creation; it can be a chance to let your dreams shimmer on camera. Share your aspirations and goals in the nail art world. Whether it’s opening your own salon, teaching internationally or taking home a coveted competition trophy, let your audience in on your dreams. This not only adds a personal touch, but inspires others to reach for the stars.
Here are filming techniques to make your demo videos as dazzling as your nail art:
1. Equipment: You don’t need the latest, super-duper expensive camera equipment. Your phone can do the job: just learn its functions. For videos, film in 4k 60fps or HD 60 or use cinematic mode, being mindful that this will create a large file.
2. Lighting magic: Natural light is your best friend. Film in a well-lit space, preferably with soft, diffused sunlight. If that’s not possible, invest in a ring light to create an evenly lit and flattering environment.
3. Steady as she glows: Keep your camera steady when filming. Use a tripod or a stable surface to avoid shaky footage. A steady shot not only looks more professional, but ensures that your intricate details are captured flawlessly.
4. Angelic angles: Experiment with camera angles to find the most flattering shot. Play with different perspectives to show yourself and your artistry in the best light.
5. Frame it right: Ensure your filming area showcases your personality. Change up the backgrounds or places you are filming in to make it unique to you.
6. Practice makes perfect: Don’t be disheartened if you don’t nail your video recording on your first try. You can record as many takes as you need until you’re satisfied.
Editing like a pro
Once you’ve taken footage, it’s time to edit. Trim any unnecessary content, add some background music, and maybe even throw in some text overlays to guide your viewers through the creative process. Keep the video fun and true to your style, as well as timely for maximum engagement. There are plenty of user-friendly editing apps and software available; my favourite is Inshot. Watch the video back and consider areas that can be cut to keep it exciting.
Read Katy Pottle’s Scratch column series in our digital magazine editions, or purchase a print subscription or copies.