Chloe Randall

Behind the Brand: Check out WowBao Nails & its big portfolio of products

By Chloe Randall | 04 February 2022 | Brands, Feature

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After moving to London from Vietnam to pursue a business studies course, Jen Nguyen turned her part-time job in a nail salon into her full-time career; combining her business knowledge and passion to launch her own beauty premises.

Jen opened Crown Nails & Beauty salon in Cheshire in 2009 and has since enjoyed great success. She founded her own product range, WowBao Nails in 2020.

“WowBao Nails offers a versatile L&P acrylic nail system which adapts to the technician’s working speed, allowing for great, long-lasting results,” Nguyen reveals.

The line also includes the following:

  • Brush on Builder in a bottle
  • Accessories such as tools and brushes
  • Handmade 3D flowers
  • Liner gel paint in over 30 different shades
  • Drill bits
  • Over 100 shades of gel polish

“WowBao Nails has gained a community of professionals who have become like family. I attribute this to the durability, affordability and reliability of the products, and the team prioritises customer support.”

The name ‘WowBao Nails’ is a combination of Jen’s Vietnamese name, Bao, and her unwavering passion for quality ‘wow factor’ products.

While developing the brand, Jen continues to run her salon in Cheshire which also offers education courses, from basic to advanced level, either in person or online.

The team at WowBao Nails believes that this is only the start of their journey and they hope to keep growing, bringing out new products and to keep up with industry trends.

Check out the product range via