Behind The Brand: Meet the duo behind The Cuticle Oil Company
By Rebecca Hitchon | 11 December 2021 | Brands, Feature
The best ideas can come in the unlikeliest of places. For Lisbet Sandland and Carli Woolley, founders of The Cuticle Oil Company, it was on a wet and windy day in 2019, while waiting for their children in front of the school gates, that the idea for their business venture came about.
Lisbet, a nail tech and owner of a Hertfordshire based nail salon, had always searched for a high quality, stylish and environmentally-friendly cuticle oil range that she could use on clients. Combining this desire with Carli’s career as a packaging and product designer, specialising in luxury products for the beauty and drinks industries, was an easy decision.
After two years of experimenting with different formulas and branding, the company launched in September 2021, boasting three vegan-friendly oils containing natural ingredients, available in 30ml desk and 10ml retail sizes.
“We believe that any product used on the nails and skin should be beneficial and free from synthetic perfume.”
‘Nourish’ contains basil and sweet orange essential oils, helping to boost skin elasticity and defend against premature ageing. ‘Repair’, a peppermint and lemongrass essential oil blend, soothes and repairs damaged nails and cuticles with its antiseptic and anti-fungal properties. ‘Calm’, the favourite of Lisbet, Carli and clients, relaxes and de-stresses with lavender and rose essential oils.
Protecting the environment is a significant part of The Cuticle Company’s ethos, demonstrated throughout the whole supply chain – from producing small batches of products in the UK to using fully recyclable and re-usable glass bottles.
“We’re always looking for innovative ways in which we can make our products even more environmentally friendly in the future,” the pair comments. “At the moment, we’re working towards offering refills of our bottles, as well as a nut-free oil. All of our oils currently contain almond oil, but we are very conscious that a vast majority of the population suffer from nut allergies.”
The pair admit that it hasn’t been an easy road building the brand. “Starting out, we were only thinking about how fabulous we could make the oils and packaging – we didn’t think about actually setting up a business and everything that that involves. But with perseverance and drive, we‘re so proud that we’ve managed to turn our vision into a physical product now on sale in nail salons around the country,” they reveal.