Behind the Brand: Meet the founder of BEAU Polish
By Chloe Randall | 16 June 2021 | Brands, Feature
Siána Scott launched BEAU Polish in 2019 after the vision came to her during a meditation in 2018.
Having qualified as a nail technician in 2017, Siána worked as a mobile nail technician before wanting to take her love for nail polish further by creating her own polish range.
“My ranges are bold and bright so I don’t offer nude colours. It’s simply not in my DNA and therefore I cannot translate them into my brand. I want to appeal to those who love bright colours and dare to stand out,” revealed Siána.
“As the founder of BEAU Polish, it is my mission to make people feel as beautiful as I possibly can by offering a creative medium in which people can express themselves freely. I also believe that nail polish has no gender, no race, no class; it has no social bias and is therefore a blank canvas with no judgement.”
All of Siána’s products are hand mixed, labeled and sealed by herself and a few helpful family members, meaning Siána is involved in every stage of the process.
“The labelling and bow tying is usually the longest part of the process so when a batch gets made, the whole family chips in to help,” commented Siána.
During the pandemic, Siána managed to increase her revenue substantially and the feedback has been extremely positive. The closure of trade shows and markets meant one of Siána’s revenue streams disappeared overnight, leaving Siána to shift her focus to other opportunities online. This meant Siána grew her online presence as a result, something she previously hadn’t had time for.
Since launching BEAU Polish, Siána has learnt so much. “The beauty of running a small business is the never ending learnings, I had to learn to be kinder to myself for letting a few things slip on occasion because there is a lot to do.”
“As I started to gain momentum and find my feet a little, things I previously found hard came a little easier, and the reward was learning something new about why people buy into my brand.”
Having her own brand allows Siána to really take her business into a space that is true to her heart. “I love the challenge of figuring out how to do things and what works and what doesn’t. It’s also wonderfully refreshing to know that my hard work directly makes people happy.”
Siána hopes to expand her range of colours and to eventually ship worldwide.