Chloe Randall

Behind the Brand: Meet the founder of Glitzy Tips

By Chloe Randall | 29 April 2021 | Brands, Feature

Glitzy Tips

Joanne Jones worked within the nail industry for 19 years as a salon owner and an educator before founding her own nail product range ‘Glitzy Tips’ in 2020.

After previously working as a marketing professional before entering the nail industry, Joanne found herself fascinated by the way nail brands such as OPI, CND and Jessica marketed their products whilst working in the salon. This sparked the curiosity for Joanne to go on to create her own range.

“New technicians coming into the industry are met with either really expensive established brands, or cheaper brands with lower quality products. The middle market is where I am going to try and fit in with Glitzy Tips,” revealed Joanne.

The product range offers:

  • Acrylic Powders
  • Kolinsky Acrylic Brushes in both Rose Gold and Pink
  • Dappen Dishes in either Cream or pink Procelain
  • Aprons
  • Nail Art Brushes
  • 3D Nail Art Brush
  • Primer
  • Nail Tips

“The ethos and aim is quite simply to offer affordable high quality products for nail professionals at any stage of their career,” commented Joanne.

“The brand came from what is available in the industry. Although I wanted my own identity, I didn’t want to be too radical as customers need to know exactly what the products are and what they do, so I have kept it simple but feminine.”

The global pandemic has made things tough for Joanne launching a nail brand. From the industry being closed to delays on products, Joanne revealed it has been a ‘complete nightmare.’

Despite this, developing her own brand with her own products really is a dream come true for Joanne.

“Long before I even opened my salon, taught or breast cancer had her own ideas, I dreamed of developing and owning my own brand of products,” revealed Joanne.

In the future, Joanne hopes to keep adding to the product range while looking for distributors for her products.

Another goal for Joanne as an educator is to introduce the brand to students so eventually they can become brand ambassadors for Glitzy Tips, giving each student a goal to work towards.

Check out Glitzy Tips on Instagram