Brands
Latina beauty influencer launches capsule nail polish collection
Lights Lacquer – the nail colour and care brand founded by beauty influencer & YouTuber, Kathleen Lights – has unveiled the Core Collection. As trend cycles shift towards capsule classics and long-term staples, the collection echoes this with a line-up that offers ‘intentional colour, versatility and longevity’. Lights Lacquer was founded in November 2019 by…
Read MoreHow to become a great nail brand ambassador
North America’s Star Nail Artist (NASNA) Season 1 champion & LECHAT ambassador, Anastasia Totty, shares her tips and tricks for becoming a top brand ambassador… I’m often asked how to become a successful brand ambassador, and the first step is to attend trade shows and industry events. These offer opportunities to network with brands and…
Read MoreSalonIQ expands internationally with UAE nail brand partnership
SalonIQ – a salon software provider created by salon professionals – has expanded internationally via new collaborations, including with a UAE-based nail polish and accessories brand. SalonIQ offers a range of business management solutions, including marketing, team engagement, client experience and e-commerce options – designed to help salons automate their services. The company has partnered…
Read MoreGerrard International acquires Jessica Cosmetics nail brand
Nail and beauty distributor & training provider, Gerrard International, has announced its acquisition of Jessica Cosmetics. The Hertfordshire-based company, founded by manicurist, Susan Gerrard, and her late husband, Ian, has been leading Jessica Cosmetics’ UK arm for the past 35 years, helping to make it the nailcare brand’s most successful market. The announcement follows the…
Read MoreThe Ukrainian nail brand on a mission to make nail techs’ work safer
Standing tall for 2025, Ukrainian manufacturing brand, ÜLKA, sponsored Nailympia London to demonstrate how it’s serious about redefining what a nail technician’s workspace should be. Since 2017, the brand has championed a simple yet powerful belief: a nail station must feel like a sanctuary, not a place that harms the technician behind it. Too many…
Read MoreTop 2025 advent calendars for nail enthusiasts
Add some sparkle to your Christmas countdown with advent calendars designed for nail lovers! It’s that time of year again, and we couldn’t be more excited to see what digit delights can be found behind these advent calendar doors… OPI House of OPI’cing Mini Advent Calendar Candy-inspired colour accumulates to form the House of OPI’cing…
Read MoreSparkle season: the Christmas nail collections you need for 2025
Lead image courtesy of OPI, featuring the Good Enough to Treat Collection. Christmas is coming, which means it’s time to get your hands on fun festive nail collections. To help you sleigh the season in style, we have rounded up 10 yuletide launches that are sure to inspire merry manis and Christmassy claws… Andreia Professional…
Read MoreGlitterbels Gel Polish course: My experience with the Scratch Stars Ultimate Nail Team
Join me as I relay my visit to Stoke-on-Trent and Glitterbels’ stunning HQ, where I took my first official steps into professional nail styling… My first encounter with the Glitterbels team was at The Scratch Stars Party 2025, at which the brand’s education team was recognised with a third win in the Scratch Stars Nail…
Read MorePro brand, Nail Jam, enters UK market with versatile 11pc builder gel range
Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and upgraded her skillset to hard…
Read MoreNail tool brand, MUSE, empowers techs through quality, consistency & community
Nail technician & educator, Becci Hollis, shares her journey launching nail tool brand, MUSE. Becci Hollis has been part of the nail industry for 11 years. Originally training as a nail technician, before opening her own salon and training academy, Becci has had her fair share of successful enterprises. Now, she adds one more to…
Read More24 Halloween nail products for superior spooky season styles
It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…
Read MoreBuffBloom reinvents the nail buffer, evolving the legacy of original creator
In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower Inc., caught the attention of…
Read MoreLondon Fashion Week spring/summer 2026 predicted these 5 nail trends
Lead image by Instagram.com/nailsbysammymac The biggest event in the UK fashion calendar, London Fashion Week, burst onto runways across the city this September. The variety of shows, featuring spring/summer 2026 collections, heralded a new age: not just for fashion, but for nails. The designs and colours showcased during Fashion Week tend to predict coming trends,…
Read MoreLondon Fashion Week: Backstage with the nail team at Paul Costelloe’s Palm Springs-inspired show
Scratch was invited to watch Paul Costelloe’s SS26 London Fashion Week show, featuring nails by Mii Cosmetics. Here’s what happened… Paul Costelloe’s spring/summer 2026 collection, ‘Boulevard of Dreams’, is an ode to the heyday of Palm Springs, with nods to Sunset Boulevard, Beverly Hills and Santa Monica. In a note to attendees, Paul wrote: “I…
Read MoreNail brand, B’Zillion, enters the UK market
Cornwall-based entrepreneurs, Christopher Hallett, Ashley Hayward and Victoria Hayward, have unveiled B’Zillion, a fashion-led nail brand that boasts HEMA-free gel nail products, accessories, over 30 gel polish shades and four neutral builder gels. The brand aims to make ‘high-performance, salon-quality nail products accessible to everyone – without compromising style or safety’. B’Zillion’s product portfolio includes…
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