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Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 06 May 2024 | Business, Feature

Bridal Nails By Sophie Donaldson April 2024

wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?

The classic French and elegant ombré are timeless looks for bridal clients, but 2024 presents twists on traditional designs as brides experiment with colour, shape and nail artistry to reflect elements of their big day. Expect requests for super skinny French tips, chrome finishes and glitter: on-trend styles that elevate classic looks.

Some brides-to-be may also explore avant-garde designs for wedding looks; perhaps seeking to replicate jewellery, their flowers or the material of their dress. Glittering gemstones and nature-inspired details will elevate many 2024 bridal designs, with blossoming floral and foliage artistry and romantic rose quartz looks for those seeking some sparkle.

Alyssa Fronce Headshot

Alyssa Fronce

“Bridal manicures aren’t one-size-fits-all, and that’s the fun part,” smiles Alyssa Fronce of Alyssa Nail Tech, Syracuse. “You get to meet so many wonderful and diverse clients in your role as a nail tech, and each of my bridal clients has a different idea of what their dream wedding and nails should look like. It’s exciting to be part of the decision-making process.”

Sapana Simkhada Bridal Nails

Nails by Sapana Simkhada

“Subtle and elegant nail designs, such as delicate florals, minimalist geometric patterns and metallic accents will be popular for 2024 brides,”  shares Sapana Simkhada, owner of L’amour Nails, New Zealand. “Nail technicians and salon owners should consider promoting exclusive bridal packages, combining a manicure, pedicure and nail art. Bridal nail designs should be posted regularly on social media platforms with hashtags, and partnerships with bridal shops or wedding planners should be considered for joint promotion.”

The client consultation

Before a client says ‘I do’ to their nail design, it’s important to hold an in-depth consultation several months before the wedding nail appointment to help establish the client’s expectations. This also ensures that you book the required time for the appointment and can nurture the client’s hands and nails in the run-up to their wedding; ready for the all-important photos.

Sapana continues: “Ask the bride about the theme of the wedding, as well as their favourite style of art; such as floral, abstract or lace. Determine the colours they wish for their nails and ask if they wish to match the wedding outfit. Also consider offering initial nail art or henna alongside the service.”

Ombre Nails Alyssa Fronce

Ombré nails by Alyssa Fronce

“Many of my bridal clients choose a nail design based around their dress or the season,” adds Alyssa. “Often, they bring a picture of their dress or flowers as inspiration, and I coordinate the design, colours and theme of their wedding into the nail look.”

How to market bridal nail treatments 

Karuna Bilimoria Halai Headshot

Karuna Bilimoria Halai

Instagram is the social media platform I use most to showcase my work,” shares Karuna Bilimoria Halai of Karuna Bilimoria Henna & Nails, London. “It’s important to share your portfolio of work, so that clients can gain inspiration prior to their nail appointment. Instagram is the most accessible platform to them.”

Karuna Bilimoria Halai Henna

Henna & nails by Karuna Bilimoria Halai

Alyssa Fronce agrees that Instagram is effective in attracting clientele. “By using hashtags on wedding nail designs, such as my local area and wedding-related terms, I’ve gained so many bridal clients,” she reveals. “Social media is a free way to advertise your services, so encourage brides to post their wedding nails on their feeds and tag your page. In doing this, future brides and their friends may see the recommendation and consider booking an appointment with you.”

Lead image courtesy of photographer, Graham Lacdao; nail stylist, Sophie Donaldson; model, Julie Impens; hair stylist, Nicola Marshall & make-up artist, Beverley K.

Explore bridal nail inspo, below…