Important February dates for your nail & beauty business

Prepare your business for the month of February with our roundup of dates to note…

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All month: LGBTQ+ History Month

On its website, LGBT+ History Month designates February as a time ‘to celebrate [the] rich and diverse history, herstory and theirstory’ of the LGBTQ+ community. Each year, the campaign adopts a theme and highlights five historical figures of particular significance.

Throughout the month, it shares daily posts on its Instagram profile, showcasing queer histories from around the world, with the aim of raising awareness of the long struggle for LGBTQ+ rights and the individuals who helped pioneer this fight.

Click here for Pride-themed nail inspiration to celebrate the LGBTQ+ community.

4th: World Cancer Day

World Cancer Day – created by the Union for International Cancer Control (UICC) – raises awareness for the life-altering disease, hoping to aid in its prevention, detection and treatment. The campaign theme for 2025-2027 is ‘United by Unique’, with its website stating that ‘it offers a three-year journey from raising awareness to taking action’.

Click here for expert advice on meeting the needs of clients with cancer.

8th: Super Bowl

One of the biggest sporting events in the world, the Super Bowl is the biggest American football game of the year. The event is the championship game that rounds out the National Football League (NFL) tournament, and in 2025, it garnered a record-breaking 127.7 million viewers across the world.

Celebrate with American football-themed fingertips, showing support for your favourite team.

13th: Galentine’s Day

Though it may be an unofficial holiday, Galentine’s Day is widely celebrated, emphasising the importance of female friendships. Inspired by the American television series, Parks and Recreation, 13 February is a day for friends to shower their platonic loved ones with appreciation. Typical celebrations include going out for brunch, gift-giving and general pampering.

Click here for tips on how to make the most of Galentine’s Day in the nail salon.

14th: Valentine’s Day

Did you know that Valentine’s Day is celebrated in honour of Saint Valentine, who is said to have married couples in secret despite a ban on marriages? The annual event is dedicated to love, with couples everywhere showering each other with affection – mainly in the form of chocolate and roses!

An incredibly popular time of year for themed nail designs, nail techs should expect to be reaching for red and pink products more than usual!

Take a look at our gallery of low-key Valentine’s nail looks.

17th: Chinese New Year

This celebration marks the beginning of the Lunar New Year, starting on the new moon that falls between 21 January and 20 February. This year, the 15-day festival begins on 17 February, with traditions such as firework displays, parades and feasts marking the occasion.

Each year is represented by one of the 12 zodiac animals, with 2026 ushering in the Year of the Horse – or more specifically, the Fire Horse. Representing vitality, energy and strength, the Fire Horse is said to encourage personal growth and adventure.

Check out our gallery of nail looks that will give your fingertips ‘mane’ character energy.

17th: Pancake Day

Pancake Day (also known as Shrove Tuesday) is a Christian festival that marks the last day before the start of Lent. Traditionally, Lent is a 40-day fasting period, and thus Shrove Tuesday is the final chance to eat rich, sugary foods before this begins.

Click here for flippin’ fabulous pancake nail art inspo.

18th: Lent begins

A Christian observance which marks the 40-day fasting period in preparation for Easter, Lent has taken on new meaning for many. In a nod to the fasting aspect of the Christian commemoration, people around the world use the time to ‘give up’ habits or ‘take up’ hobbies.

You could encourage nail biters and pickers to use this period to challenge themselves to stop their bad habits. Advise clients with these expert insights and product picks.