Business
Salon in the Spotlight: The Hobby Hut, Rhyl, North Wales
Home nail salon owner, Char Price, shares how she overcame a big health challenge to open The Hobby Hut, a nail salon that aims to reduce client stresses via luxurious nail treatments… Char trained with Mode Academy in 2014, before progressing her career and qualifying as an educator in 2017, via Missu Academy. The tech…
Read MoreFirst impressions count: Top tips for perfecting your dialogue with new nail salon clients
It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave from the first point of contact with a client will set the tone for the relationship. If they have contacted you on email or via…
Read MoreAre you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy
Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your goals and formulate a plan…
Read MoreHesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be
Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2 + 2 = 4, and…
Read MoreSalon in the Spotlight: L.E, Radcliffe, Lancashire
Lauren Taylor welcomes Scratch inside her home salon, where she has created a ‘homely and cleanly’ space within her dining room… Having completed her Level 2 NVQ in Beauty Therapy in 2016, and her Level 3 NVQ in Nails in 2017, Lauren has been a qualified nail tech for seven years. From May 2023 to…
Read MoreSalon in the Spotlight: Beauty Room @51, Crieff, Perthshire
Kelly Sweeney, behind Beauty Room @51, shares a behind-the-scenes look at her Glitterbels-inspired salon… The tech trained and qualified in 2022 in builder gel and L&P acrylic with Glitterbels, and has since taken inspiration from the brand’s renowned pretty-in-pink aesthetic. She says: ” I wanted my salon to run alongside the pink Glitterbels theme, so…
Read MoreRevealed: The beauty & self-care capital of the UK
Research by Fresha has revealed the UK’s beauty and self-care capital. Blackpool has the highest concentration of beauty salons in the UK, boasting an impressive 428 beauty salons per 100,000 residents. This number includes 403 hair salons and 109 nail salons; with its 51 tanning studios awarding the area its second title, as the tanning…
Read MoreMales & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto shop for an oil change,…
Read MoreRevealed: 4 benefits of co-working as a nail or beauty pro
Are you a freelance or mobile beauty professional considering renting a salon space? Yasin Alimam, founder & chief officer of HotPatch, a platform that connects beauty businesses and individuals with top-quality spaces to hire, shares insight on the benefits of co-working… “There are so many benefits for nail and beauty therapists that go beyond the…
Read MoreSalon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the next 10 years working from…
Read MoreThe 3 things you need to do to attract nail clients
There is so much advice out there about attracting clients, but the process doesn’t need to be complicated or drawn-out. You simply need to be able to do three things successfully: 1. Build an audience of potential clients. There is no point spending hours creating trending TikTok videos or Instagram Reels to only be followed…
Read MoreTikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics speak for themselves, with TikTok…
Read MoreSalon in the Spotlight: Nails by Megan, Antrim, Belfast
Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on becoming a make-up artist, taking a beauty therapy course at Belfast Metropolitan College. However, once introduced to the world of nailcare and treatments, the self-proclaimed…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building a loyal clientele takes strategy,…
Read MoreEmoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business, and when should you take…
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