How to encourage CPD within your team

By Kat Hill | 01 January 2019 | Expert Advice, Feature

Q61 co-director, Helena Linsky

Helena Linsky, co-director of salon chain, Q61, shares her thoughts on the importance of encouraging CPD within your team.

“Education is at the heart of Q61, and has allowed us to develop our team, and, consequently, our brand since our inception in 2015.

“As an integral part of the business, we continue to develop the education offered to meet our team’s needs so that they, in turn, can continue to meet the evolving needs of our customers.

“The beauty industry is continually evolving, and as a result, salons need to keep on top of trends and techniques, constantly improving their treatment services and adding to their menus, while keeping one-step ahead of the market, in order to meet consumers’ needs.

“At Q61, CPD (Continual Professional Development) has allowed us to develop and retain the 15 staff we have in our award-winning Leeds salon, but more than this, it has allowed us the time and space to work on developing an expansion plan for the business, as we were safe in the knowledge of our team’s knowledge and delivery of treatments and client care.

“Our customer-centric business model, and subsequent opening of our second salon in Harrogate in November 2018, wouldn’t have been possible without the CPD of our team, so it’s imperative to any salon business focused on their development and evolution.

“CPD is integral to any salon brand, whether you’re looking to expand or not. If you are, it truly is essential, and something that keeps you 100% focused on your team and your long-term ambitions for your business. Offering opportunities to your staff, allowing them to evolve as your business does and to thrive in the workplace will pay dividends to your business in the long term, ensuring you’re one step ahead of your competitors and safe in an ever-evolving marketplace.”