Top tips for seasonal retailing
CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…
Read MoreHow to create the perfect L&P apex
As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…
Read MoreHow to market professional make-up services
Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…
Read MoreKeep your business cyber safe
Cyber crime scams are growing as fraudsters target people through emails, online banking systems, text messages and online transactions – including businesses. According to a National Cyber Security Centrereport released earlier this year, criminals are launching more online attacks against British businesses than ever before, with fraudsters targeting people through…
Read MoreSinead Bulley on perfecting a home salon setup
It can be tricky to get the balance right between homely and professional when working from a home-based salon. One of your unique selling point may be offering a welcoming space in which clients can fully relax, rather than a busy salon environment. However, it is important to still present…
Read MoreHow to help clients take care of hands & nails this winter
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of their hands & nails in between appointments… Winter can be harsh on hands and nails. If neglected, the cold weather, freezing rain and drying central heating – and…
Read MoreHow to promote Halloween nail art
In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t already. But how do your existing clients, and potential new ones, know that you’re offering seasonal nail art to meet…
Read MoreHow to effectively handle client complaints
Caroline Larissey, the NBF’s director of quality & standards, offers up advice for handling client complaints… When you’re in the business of making your clients feel good about the way they look, it can be particularly difficult if you’re faced with a complaint. The secret is to be prepared so…
Read MoreWhen to offer a treatment upsell
Simply put, upselling is great for beauty businesses – it increases profit and shows your clients that you have a wealth of experience in the hair and beauty arena. Not only do add-on retail products have the ability to increase your bottom line dramatically, but enticing clients to try something…
Read MoreMetta Francis on perfecting a mobile nail setup
As a mobile tech, just because you don’t have a physical, set space in which you offer your services, it doesn’t mean you have to skip on deciding interior objects and furniture. Inject your own personality into your mobile setup with branded towels, equipment and your uniform, and recreate the…
Read MoreTop tips for designing your salon interior
Your business interior provides a first and lasting impression for your clients. Décor can massively influence how a client – or potential client – perceives the quality of your treatments, customer service, professionalism and knowledge. It is important to reflect your business personality within its interior, as this way, clients…
Read MoreCustomising brow treatments
“A professional well-constructed brow will frame your client’s face, open and lift the eyes, and define and balance features,” enthuses brow expert & Salon System educator, Lisa Stone. “In my opinion, to achieve all of this, a full brow service should include: A full consultation Tinting services with understanding of…
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