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Why it’s important to declare your tips from clients

By Katie Barnes | 12 November 2019

Nail techs and beauty therapists reportedly have the seventh lowest paid job in the UK. However, the job roles often come with bonuses that aren’t aways considered; TIPS. A tip is a sum of money given by customers for a service they have received. Many don’t consider tips as an…

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Retail to do

Top tips for seasonal retailing

By Scratch Staff | 9 November 2019

CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…

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How to create the perfect L&P apex

By Sophie Nutt | 7 November 2019

As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…

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How to market professional make-up services

By Sophie Nutt | 31 October 2019

Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…

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Keep your business cyber safe

By Kat Hill | 29 October 2019

Cyber crime scams are growing as fraudsters target people through emails, online banking systems, text messages and online transactions – including businesses. According to a National Cyber Security Centrereport released earlier this year, criminals are launching more online attacks against British businesses than ever before, with fraudsters targeting people through…

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Katie barnes l&p

L&P: What is it?

By Katie Barnes | 29 October 2019

A question I hear at least once a day from techs, is ‘What is L&P’ or ‘What is liquid & powder’? It is alarming to be made aware of how many techs don’t understand what liquid & powder is. Understanding the terminology and chemistry behind the products we are working…

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Sinead Bulley on perfecting a home salon setup

By Sophie Nutt | 24 October 2019

It can be tricky to get the balance right between homely and professional when working from a home-based salon. One of your unique selling point may be offering a welcoming space in which clients can fully relax, rather than a busy salon environment. However, it is important to still present…

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Cold hands

How to help clients take care of hands & nails this winter

By Scratch Staff | 23 October 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of  their hands & nails in between appointments… Winter can be harsh on hands and nails. If neglected, the cold weather, freezing rain and drying central heating – and…

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Happy halloween

How to promote Halloween nail art

By Sophie Nutt | 21 October 2019

In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t already. But how do your existing clients, and potential new ones, know that you’re offering seasonal nail art to meet…

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6 reasons why nail competitions can help your salon work

By Katie Barnes | 15 October 2019

Sometimes, it really is the taking part that counts. If you do not win a nail competition, there is always something to learn. Setting aside the element of placing, competing in nail competitions -whether live or portfolio based – can be hugely beneficial to your salon work. While the significance…

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Therapist

How to effectively handle client complaints

By Scratch Staff | 12 October 2019

Caroline Larissey, the NBF’s director of quality & standards, offers up advice for handling client complaints… When you’re in the business of making your clients feel good about the way they look, it can be particularly difficult if you’re faced with a complaint. The secret is to be prepared so…

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Money

When to offer a treatment upsell

By Kat Hill | 5 October 2019

Simply put, upselling is great for beauty businesses – it increases profit and shows your clients that you have a wealth of experience in the hair and beauty arena. Not only do add-on retail products have the ability to increase your bottom line dramatically, but enticing clients to try something…

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Metta Francis on perfecting a mobile nail setup

By Sophie Nutt | 3 October 2019

As a mobile tech, just because you don’t have a physical, set space in which you offer your services, it doesn’t mean you have to skip on deciding interior objects and furniture. Inject your own personality into your mobile setup with branded towels, equipment and your uniform, and recreate the…

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Top tips for designing your salon interior

By Sophie Nutt | 26 September 2019

Your business interior provides a first and lasting impression for your clients. Décor can massively influence how a client – or potential client – perceives the quality of your treatments, customer service, professionalism and knowledge. It is important to reflect your business personality within its interior, as this way, clients…

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Redhead brows

Customising brow treatments

By Kat Hill | 24 September 2019

“A professional well-constructed brow will frame your client’s face, open and lift the eyes, and define and balance features,” enthuses brow expert & Salon System educator, Lisa Stone. “In my opinion, to achieve all of this, a full brow service should include: A full consultation Tinting services with understanding of…

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