Dana Cecil

Dana Cecil on why entering a competition helped her nail career

By Sophie Nutt | 28 February 2020

A lifelong passion for nails, positive attitude and fearless nature has seen Dana Cecil open her own salon, Nail Junkie, and rank seventh and fifth in two Next Top Nail Artist (NTNA) competitions, run by Nails magazine. With an inspiring project in the pipeline, Dana sees the future as a chance to grow and…

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Wellbeing

6 ways to promote wellness in your salon

By Sophie Nutt | 27 February 2020

Liz McKeon, beauty business expert, reveals six ways to promote wellness in your salon business… “Conduct health ‘wish list’ assessments. Create surveys that let employees share their health ‘wish list’. Such polls can include questions on topics like nutrition and exercise, while also asking how the business can support employee…

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Hannah Garbett blog header

Why you shouldn’t choose a one-day nail training course

By Scratch Staff | 26 February 2020

Award-winning educator, Hannah Garbett of Staffordshire Nail Academy,  reveals the implications of learning the art of nails in one day… Do you want to be a ‘pro’ or a ‘have a go’? If you want to become a nail tech, that’s awesome news. But if you want to become one…

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Beauty2trs Tracey Shelverton

An online journey around the natural nail unit

By Scratch Staff | 24 February 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…

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Lauren Holmes SSAs19

5 top tips for perfect nail competition preparation

By Scratch Staff | 21 February 2020

Lauren Holmes, winner of the Scratch Stars Gel Polish Stylist of the Year award 2019, reveals her 5 top tips for nailing your competition prep: Practice, practice, practice! Make sure you have done your competition set plenty of times, so you know your timings and order. Plan it out and…

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Bridal nails

4 ways to market bridal nail services

By Sophie Nutt | 21 February 2020

Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…

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Salon System National Lash Day

Salon System’s product picks for National Lash Day

By Scratch Staff | 19 February 2020

Did you know that 19 February sees National Lash Day? Whether, your client adores their lashes long and luscious or they prefer a natural lash, Salon System educator and lash expert, Ruth Atkins, share her top picks…   Lashes in a flash “Nautralash has your clients covered with the LashLux Mink Style…

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Katie Barnes convex blog concave

Why you need to know the difference between the nail convex & concave

By Katie Barnes | 18 February 2020

One of the most important yet surpassed elements of a nail enhancement is the convex and concave. Firstly, lets explain what the convex and concave is: Convex: The exterior curve of the nail enhancement. Concave: The interior curve or “the tunnel” of the nail enhancement. The convex and concave should be…

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Insurance featured image

Choosing an insurance provider for nail services

By Sophie Nutt | 14 February 2020

All technicians need public and products liability insurance. This type of insurance is inexpensive and will protect you from most situations involving products, whether as a result of an accident or an allergic reaction, for example. It often covers accidental damage to property and loss of products and tools, and…

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Simone Radley shares her top tips for nail competition success

By Sophie Nutt | 14 February 2020

Since immersing herself in the nail industry just three years ago, Simone Radley has stunned the UK nail sector by excelling in industry competitions country-wide and imparting her skills on others in her role as an INK London educator. Enthralled by the excitement, buzz and sense of achievement associated with…

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Education nail training stock Hannah Garbett

The big mistake nail students make on a training course

By Scratch Staff | 11 February 2020

Are you about to take the leap into the nail industry, or are you signing up to learn a new service? Hannah Garbett, educator at Staffordshire Nail Academy and distributor of Astonishing Nails products, warns of the key mistake students make on their journey… Signing up for your first nail…

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Ensure optimum hygiene in the salon with these tips

By Scratch Staff | 5 February 2020

Jenn Linton and Jaye Macdonald, co-directors of Aberdeen-based salon Linton & Mac, share their tips for ensuring a spick and span salon for clients and a safe place to work for you… “Maintaining a safe, secure and hygienic salon is super important, not only for your staff, but for any visitors or clients, too.…

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Katie Barnes online education advice

Face-to-face vs. online nail education

By Katie Barnes | 4 February 2020

In the last decade, online learning in the nail industry has become increasingly popular. Let’s discuss the pros and cons of both learning methods. It doesn’t have to be online learning vs face to face learning; a case of one or the other. Instead, these can work hand in hand…

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Kara Kotsonis Nail Squad

How to develop your own creative ideas & make your business stand out

By Scratch Staff | 3 February 2020

Kara Kotsonis, Squad Leader at NailSquad Nail Bar in Deal, Kent, shares her valuable business advice… It can’t possibly get any better than Scratch’s managing editor, Helena Biggs, saying she’d noticed our salon’s Instagram page and asking to pop down for a visit. OMG! It really was the stuff of…

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Katie Barnes Scratch Stars

How to write a winning competition entry

By Katie Barnes | 1 February 2020

With the Scratch Stars Awards 2020 open for entry from 1-28 February, multi-winner, Katie Barnes, reveals her tips for a winning entry… Preparation is one of the key elements to success. Are you looking at entering the Scratch Star Awards this year? In this blog, I share my top tips…

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