How to market microblading to clients

Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them.

“Brow services are extremely profitable, especially nowadays as they have become so popular,” explains Emma. “Brow Perfect Microblading especially offers excellent profits; after you have completed your training and required case studies.

“Microblading will offer a more permanent solution for sparseness in the brow. Microblading creates the perfect brow by applying semi-permanent colour with an incredibly fine, sterile blade. Tiny hair strokes are delicately drawn on the brow area with the blade to create perfectly shaped, long-lasting brows that can last up to 18 months. By creating fine, curved hair strokes which mimic real hair in thickness and direction of growth, you will give your clients a more natural look than regular semi-permanent makeup can achieve. Each hair is drawn individually, by hand, allowing you to create bespoke brows for your client.

“After you have completed your in-depth, ABT accredited Brow Perfect Microblading course, you are required to submit an allocated number of case studies to prove your skillset before you become a certified technician. Your training will cover all aspects of health and safety, contra-indications and hygiene, as well as information on anatomy and physiology.

“Though it is perfectly understandable for a client to be nervous about undergoing this treatment, you can reassure them by explaining the treatment and your extensive training clearly, along with your abilities as a technician.

“Taking photos of your work is incredibly important, not only for insurance purposes, but also so you have examples to show your clients. Make sure you take before and after photos of the treatment, and again at the top up. This will ensure your clients can get a better understanding of the different stages of the treatment and how brows look during them.”