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How to maximise tanning treatment bookings this party season

By Scratch Staff | 26 November 2019 | Expert Advice, Feature

Winter Tanning

The experts at Sienna X explain why you should plan your marketing to maximise party season tanning…

“Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months.

“Talk to your clients and use the run up to Christmas to really find out what they like, what treatments they’d love to try or what retail products they are interested in. This will help you to plan growth within the business and put together beauty packages that your clients really want to try.

‘Winter Tan’ packages are a great way of boosting business and could include a couple of services with complimentary retail samples you’d like to introduce your clients to. Also have a think about the different ways you are going to boast about your treatments. This could be social media posts, flyers, posters or loyalty points for friend referrals.

“During Christmas make sure you are really pushing your tanning treatments. Christmas and New Year are the perfect occasions for getting dressed up and clients will want to look flawless, meaning tanning treatments are really popular. Social posts and web content updates can be scheduled, so you don’t need to spend too much time on this, while Sienna X – or your brand – can provide you with all the posters and marketing materials you need to promote your service by displaying these around your salon.

“Once the festive season is over, it’s a great time to reflect on what worked well, when your busiest days were and what retail products were most popular. Don’t forget to follow up with any new clients you may have gained, too. The personal touch will encourage them to return to you.”