Mobile therapists: Here’s how the Storefront app can take the stress out of beauty bookings

By Helena Biggs | 16 November 2021 | Business, Feature

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From the creators of the successful LeSalon beauty service finder app comes Storefront – a handy app to help mobile beauty pros organise and promote bookings.

Launching at the end of 2021, Storefront ‘helps mobile therapists be their own boss’ with a booking management facility, option for a website optimised for high rankings on search engines, and a booking form for clients to book with you 24/7.

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Co-founder, Jean-Michel Chalayer, comments: “Like the rest of the beauty services industry, we found ourselves not being able to operate our mobile beauty service during the pandemic. This gave us the perfect opportunity to look at how we can help our therapists operate their business better.

“We chatted to a number of beauty therapists and noticed that they are really entrepreneurial and have multiple sources of income (such as working in a beauty room, having private clients and working on a platform). However, we saw that the way they ran their business was quite ‘old school’ with methods like pen and paper diaries or taking bookings through WhatsApp.

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“Having built the LeSalon platform to service tens of thousands of clients per year, we had innovated and developed technology that powered the business. We realised we could build a new app for therapists to use this technology so that they can run their business better and enable them to focus on what they do best, which is the beauty treatments.”

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How can Storefront benefit beauty pros, particularly nail techs?

  • Show off your work. Techs can post their work on their own website, which features a big portfolio section. 
  • Get organised. The calendar will allow you to see all your appointments, add in new appointments and appointments from your website will go in automatically.
  • Say goodbye to last minute cancellations. Payment for bookings on the website will be taken automatically, or for WhatsApp bookings you can send your customer a checkout link.
  • Accounting made easy. See all your earnings. You can set a target of how much you want to earn and the app will tell you how close you are to hitting the target.
  • Never be late again. For mobile therapists, the app will automatically calculate the travel time needed to get between appointments (no back and forth on Google Maps to see if you can fit someone in!)

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What costs are involved?

The app with the calendar and payments is free, but therapists have the option to upgrade to a website where their customers can make bookings for a special launch price of £5 per month.

What makes Storefront stand out?

“Having run a big mobile beauty business for four years before starting Storefront, we really know the pains that techs face in their day to day,” comments Jean-Michel. “We know that the part of their job that they enjoy is the treatments so we want this app to take away the hassle of the admin so they can focus on doing what they love.”

Join the Storefront waiting list and be first to find out about the launch by clicking here.