Nail that sale!

By Kat Hill | 08 May 2018 | Expert Advice, Feature


Are you shy when it comes to retail sales in your salon or upsetting a service? Tom O’Brien, director of Baroque Hair, reveal his top tips…

Upselling is great for business – it increases profit, and shows your clients that you have a wealth of experience in the hair and beauty arena.

When you take the time to educate your client, it confirms your position as an expert, and if your client leaves happy with their choice to upgrade a service or purchase a product, they’re more likely to come back to you.

Ensure that all staff are passionate about the products and services on offer, as they are much more likely to recommend products and services that they believe in.

I would recommend only upselling when it’s appropriate and when it will benefit your client. Make sure that the product you’re trying to sell will really benefit your client. If you’re recommending products and add-ons that are suitable and helpful for your client, then they will learn to trust your judgement.

Assess the situation – If the customer has made it clear that they’re on a budget, or that they’re only after one product or service, or are in a hurry, then don’t force anything on them, as they may feel compromised into purchasing and be wary of your commitment to them as a client.

Read loads more tips on page 58 of the May issue of Scratch! Get your hands on a copy here!