Master ‘nailfies’ as a nail tech with these expert photography tips

Check out this guide for nail pros who want to capture high-quality nail photos.

First impressions matter. Blurry, dark or low-resolution photos can make it difficult for people to properly appreciate your nail creations, which could impact whether they decide to book an appointment. So, it’s crucial that your marketing materials feature clear, well-photographed content.

Grimsby-based nail pro & photographer, Alison McCall, shares: “Photos added to your social media platforms and website function in the same way physical products do in shop windows: they enable clients to browse your work and get a feel for your style. Clear images help clients decide on whether to choose you over another nail tech.”

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Phone camera settings 101

iPhone users

“Unfortunately, iPhone users with models 14 or older are not able to change many of their default camera settings,” shares Alison. “However, I recommend turning on the grid setting to help line photos up more effectively. To do this, go to ‘Settings’, click ‘Camera’ and turn on the ‘Grid’ option.

“You can also use the ‘tap to lock’ feature, which locks your focus on a specific spot. To do this, press and hold the screen until ‘AE/AF LOCK’ appears. This works particularly well if you have your phone set up on a tripod.”

Alison continues: “Users of iPhone 14 Pro and above can access the RAW setting to capture the highest quality images. To do this, go to ‘Settings’, select ‘Formats’ and turn on ‘ProRAW & Resolution Control’. This will give you the most control when editing photos, as your camera will capture the most information possible, preventing grainy or low-quality images.”

Android users

Alison reveals that Android devices offer more control over camera settings than Apple. “Turn on ‘Pro Mode’ to gain control over more aspects of a photo and its settings,” she suggests. “You can then use sliders to alter individual settings.

“For natural lighting, adjust settings to ISO 100, a shutter speed of 1/250 or 1/100, centre focus and set white balance to auto. This ensures the camera adapts to the scene you’re shooting automatically.”

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Lighting

A well-lit photo helps clients see the true quality of your work and skill involved. If a photo is overexposed, it means too much light is entering the image, causing the colours to become distorted and appear washed out. Underexposure means there is too little light, making it difficult to discern the focus of the image.

Alison outlines three types of lighting and how to work with them to capture clear, compelling nail photos:

1. Natural lighting: “This is the best all-round light source, as you are less likely to have shadows. By using a white backdrop, you can bounce natural light to fill any unwanted shadows and achieve natural-looking shots. The drawback to natural light is that you need to have a lot of it, so setting up next to a window on a sunny day is ideal.”

2. Bar/long lighting: “A long light will create lines of light along the nails. While this can look flattering on block colour nails, I’d advise against it for nail art. The lines of light projected can obscure or obstruct intricate designs.”

3. Round bulbs: “A round bulb is often the most flattering choice for nail photography, owing to the fact it does not leave harsh lines of light on nails. My personal lighting preference is the round bulb, as it is the most cost-effective and accessible option for achieving flawless photos.”

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Hand modelling

Lights, check. Camera, check. Now for the action! Getting a client’s hand into a photogenic position can sound easier than its reality. Alison shares her tried-and-tested tips for finding hand positions that work: “Personally, I find it easier and more effective to repeat the same hand position across all photos. This keeps imagery consistent, helps you to establish your brand identity and allows for quicker photo sessions.”

Alison notes that personal preference plays a large role in hand positioning: “Some nail techs prefer to capture both hands in one photo, while others will feature just one. The key is to ensure the nails are the stars of the show.”

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Click here to follow Alison on Instagram, and for more of her photography tips, check out ‘The Social Scene’ column in our February issue: