How to grow clients’ average spend & boost your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want to work myself into the ground. My years of being everything, for everyone, are long gone. It is costing more…
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7 tips to enhance wellbeing in the nail space
Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a busy day at the nail desk, it’s crucial – as Elissa Newton, Lecenté educator for Northern Ireland, notes: “If even…
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Crowland log cabin nail salon: “My clients love being surrounded by nature”
As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working from a log cabin brings a sense of connection with the earth and nature,” shares As’ka. “Clients often comment that…
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5 TikTok nail trend names debunked: princess nails, sorbet nails & more
Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What…
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A guide to the gel system: when & how to use & troubleshooting tips
Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a client has weak or brittle nails that require extra support and strength, hard gel is a great option for enhancements.…
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Nail industry expert: here’s the problem with AI-generated nail designs
Scratch Stars Social Media Star of the Year finalist 2024 & 2025, Hannah Clayton, shares her thoughts on artificial intelligence nail imagery…. We’ve all seen them: every nail shaped like it was designed in a factory with no cuts, dry skin or missing bits of sidewalls. We’re seeing a wave of…
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How to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
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Discover the Wales nail salon inside the Brecon Beacons National Park
Owner of Nails by Sam, Sam Devereux, opens the doors to her nail salon, located in the heart of the Brecon Beacons. “My salon is based in my back garden, which is away from roads and completely private. We’re very lucky to live in the middle of the Brecon Beacons…
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Beau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new…
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How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Brighton nail artist: mixed media allows me to create nail art with greater impact
Get to know Scratch Stars Mixed Media Artist of the Year finalist 2025, Sabre van Dijk, in an exclusive interview on her career journey and why she applied for the competition… Tell us about your nail journey… I’ve studied art for as long as I can remember: Photography at the University…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Award-winning nail tech: How I’ve found success despite suffering with fibromyalgia
Kirsty Brown is the owner of Paintbrush Nails, Stirling, Scotland, which is the Scratch Stars Home Nail Salon of the Year 2024 & a finalist for 2025. Here, she shares about her experiences with fibromyalgia… Fibromyalgia is a long-term condition that causes widespread pain, fatigue and cognitive difficulties. It can be…
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Powys nail salon: where rustic charm meets luxury beauty treatments
Jodie Evans, owner of Wales salon, Nail Envy, speaks to Scratch about the journey of building her thriving nail business. “Nail Envy is designed to feel like a luxurious home-from-home, combining rustic charm with modern elegance,” says Jodie. “The interior features brickwork, warm wood tones and plush velvet chairs –…
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How your beauty business can reduce its environmental impact
Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared…
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