Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to…
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WINNER ANNOUNCED: Scratch Snap July 2024
The winner of Scratch’s monthly nail art challenge for July has been announced as Isabelle Pattissier. In a showcase of talent, techs created nail designs to fit theme, Magical Nails, in the bid to win a prize from Nailchemy. Entries were judged by Scratch senior news & features writer, Rebecca Hitchon, and…
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Friendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel Harrison, explains the beginnings of her relationship with fellow town tech, Jessica Allen. Jessica started working in her mum’s home…
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Meet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon. The Leeds-based nail artist & content creator works full-time creating content for her 200,000+ social media followers, tending to the…
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The UK heatwave: Is it affecting your nail products?
Educator & award-winning nail technician, Katie Clark, reveals why hot weather may impact your nail products and services… Most techs will have noticed a difference in their L&P and gel systems at varied times, especially different temperatures and seasons, with changes being particularly noticeable during periods of very warm weather.…
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Salon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018.…
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Emoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…
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Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…
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Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of…
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Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire
Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my life: a bit chaotic, quirky, fun and interesting,” Maisy Jeffrey tells Scratch. “I like to think the pink and orange…
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The rise of holistic treatments: the science & sensation behind cryo facials
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of…
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Salon in the Spotlight: Hr Beauty, Morton, Lincolnshire
Halo VIP, Holly Rodgers, shares how she transformed her garage into sophisticated salon space, Hr Beauty, and the ways she creates a positive client experience… Holly Rodgers tells Scratch that she has always had a passion for the beauty industry, so upon qualifying in 2020 and converting her garage to…
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Session manicurist opens London salon focused on nailcare memberships
Centred on nailcare memberships and flexible pay-as-you-go nail services, Manicured London has opened in Hackney Wick. Founded by session manicurist & educator, Tinu Bello, the East London space has inclusivity and affordability at its core, as Bello explains: “Manicured London began as a concept I scribbled in notes on my…
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7 top tips to promote wellbeing in the beauty workplace
How often do you feel stressed? Research shows that the average UK adult feels stressed for around eight days per month. Being a beauty professional may be what earns you money, but it is also your passion and should have a positive impact on your wellbeing. So how can wellness…
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The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…
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