6 ways to attract & retain a diverse nail salon clientele
Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…
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Nail Tech Talk: Meet Katie Dutra, gel nail artist, educator & content creator
A passionate educator determined to use her experiences to benefit other nail pros, Katie Dutra shares her career story and reveals her hopes for the future of the nail industry… With intentions of becoming a hair stylist, Katie Dutra enrolled in a full cosmetology course in 2011. However, her plans…
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4 ways to spring clean your beauty salon business & set it up for success
Mike Waldon, general manager at salon management software company, Salon Manager, shares how to ensure your business is prepared for the busy spring and summer months… 1. Clean up your stock. Before spring, you should take some time to get ‘out with the old and in with the new’ and…
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WINNER ANNOUNCED: Scratch Snap February 2024
The winner of Scratch’s monthly nail art challenge has been announced as Carrie Williams. In a showcase of talent, techs stepped up to the Scratch Snap challenge for February and created nail designs inspired by the theme ‘February Florals’, in the bid to win a prize from Hara Professional. Entries were judged…
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Salon in the Spotlight: Nails Edinburgh, Edinburgh
Former street artist, Miska, channelled her creativity into a home-based nail studio, from which she offers manicures and gel enhancements. “Street art made me who I am,” she shares. “Cutting stencils requires a lot of precision, and this skill led me to be good at nails.” Miska immersed in the…
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How to accommodate mature nail clients
Does your business cater to all ages of client? While you may know that your business is welcome to all, is this clear to others – and are you missing out on the benefits of treating mature clients? “It is incredibly rewarding to treat older clients, because having their nails…
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Nail Tech Talk: Lolli Hamilton of Nail Artistry by Lolli
Lolli Hamilton discusses her commitment to fostering an inclusive and welcoming salon space at Nail Artistry by Lolli, and explores the importance of individuality in the nail community. Formerly a freelance make-up artist, Lolli decided it was time for a career change during lockdown. Enrolling in a range of online…
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Nail & beauty pros: here’s what to consider when taking out an insurance policy
Every nail professional needs insurance; whether working from home seeing just a few clients each week, on a full-time or self-employed basis. I’ve heard some nail techs say that they don’t have insurance as they only see a few regular clients, family members and friends for appointments. These techs still…
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Top tips for perfecting nail prep
Elevate your business and embrace new techniques with advice from the Scratch Stars award-winning OPI team, as OPI field educator, Ashleigh Clements, shares her top tips for perfecting nail prep. Nail preparation is the foundation of a great nail service. Great nail prep offers a smooth canvas for product application…
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Nail & beauty educators, here’s how to market your courses to create demand
Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…
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Diary of a session nail tech: London Fashion Week AW24
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley autumn/winter 2024 London Fashion Week show… Fashion season is a great time of year. Even if you aren’t working at Fashion Week, it provides a lot of inspiration which…
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The 3 qualities that make a successful nail technician
Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
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4 controversial nail industry trends
In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to stay informed and educated on these discussions to better serve our clients and uphold the highest standards of nailcare and…
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Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
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3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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