How beauty businesses should deal with client complaints, according to an expert
Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…
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WINNER ANNOUNCED: Scratch Snap September 2024
The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…
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Want to elevate your nail art? Award-winning pro unveils memberships for all skill levels
The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…
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How 2 graduates went from university friends to thriving in the nail industry
I met Olivia Annice, the tech behind Olivia Annice Nails, at university in 2020. Her nail business has since flourished, and I have also joined the nail realm: working at Scratch as a news & features writer since July 2024. We met up to work at Olivia’s first nail event…
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Nail art boards: Lincolnshire salon showcases 150+ designs to help client choices
Nail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail art, she says, “I love to be creative when it comes to nail art, I have a stand in my…
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8 must-try almond nail ideas for your next trendsetting manicure
The almond nail; elegant, chic and practical. The universally-loved shape offers the perfect subtle finish, taking inspiration from – you guessed it – the shape of an almond nut. Characterised by a rounded, oval shape, with a slightly tapered top, the flattering shape creates the illusion of elongated fingers and…
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Why are E-files & dust collectors so important to nail technicians?
As a nail technician, ensuring the quality and safety of your nail services is paramount. Embracing nail tools such as E-files and dust collectors can significantly improve the efficiency and precision of your services, and the overall experience for both you and your clients. Here, I delve into the importance…
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Countryside manicures: Explore the Cambridgeshire salon offering nail treatments to remote clients
Nail tech, Leia Sarah of Murrow-based salon, Leia Sarah Nail Technician, has opened the doors to her beauty space, which offers nail services to clients seeking a calm environment outside of a city. Having previously rented a chair in a local salon, the tech built a good client base, spurring her decision to…
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How to accommodate neurodivergent needs in the nail space
Do you know what neurodiversity is? Half of beauty pros identify as neurodivergent and 27% work with a neurodivergent team member, so it’s likely you do. The Brain Charity states: ‘some people’s brains simply work in a different way. For at least 20% of the UK’s adult population, these differences…
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6 standout nail trends from the New York Fashion Week runway
The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…
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‘I did Sophia and Cinzia’s nails’: Manchester nail tech shares her experience
Influencers and co-hosts of The Girls Bathroom podcast, Sophia and Cinzia, selected Lindsay Heigh as the nail tech for their tour manicures, sending an influx of followers to her social media accounts. Fashion and lifestyle influencers, Sophia Tuxford and Cinzia Baylis Zullo, well-known for their trendy manicures amongst their 420,000+ YouTube subscribers, sought a…
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Client consistency: how to keep your nail business busy all year long
OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip…
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Meet the nail techs running separate businesses in one salon in Kilmarnock, East Ayrshire
Amy McCall opens the doors to her, and co-owner, Gemma Bryson’s, beauty space, sharing the story about how the ‘small but effective team of two’ have created their beauty oasis. Amy started training in 2019, joining a two-year course at Ayrshire College in Kilmarnock – which first sparked her passion…
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Here are the nail colour collections you need to note for autumn/winter 2024
As we wave goodbye to the bright hues of summer, it’s time to plan for a new season of nail potential. The autumn/winter trends will be dominated by the tortoiseshell print, black cherry hues and oranges and browns, and we’ll welcome navy and beige neutrals. Here are the nail colour…
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Beauty breakthroughs: The 5 biggest skincare trends in 2024
Zemits, a provider of skincare systems, is committed to helping beauty professionals achieve excellence. Here, the team shares five trending and attractive treatments to elevate your practice to a new level… 1. ‘Glass Skin’: A shine you can’t tear your eyes away from Imagine a complexion so luminous and smooth…
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